TE
TechEcho
Home24h TopNewestBestAskShowJobs
GitHubTwitter
Home

TechEcho

A tech news platform built with Next.js, providing global tech news and discussions.

GitHubTwitter

Home

HomeNewestBestAskShowJobs

Resources

HackerNews APIOriginal HackerNewsNext.js

© 2025 TechEcho. All rights reserved.

Launch HN: OpenUnit (YC W20) – Software for managing self-storage facilities

133 pointsby taylorcooneyover 4 years ago
Hi HN,<p>I’m Taylor Cooney. My co-founder Lucas Playford and I are launching (<a href="https:&#x2F;&#x2F;www.openunit.com" rel="nofollow">https:&#x2F;&#x2F;www.openunit.com</a>) - software for managing self-storage facilities.<p>Lucas and I met 5 years ago at a startup in Toronto. Since leaving the startup, we’ve been looking for ways to “get the band back together” ever since. I would hack on side projects, such as an order-ahead food app and applicant tracking system for recruiting tech employees, but most of these fizzled out after a few weeks.<p>Despite our best efforts to get something started, we quickly realized that good startup ideas don&#x27;t just happen out of nowhere. Or do they? 12 months ago my landlord came to me with an offer: they wanted to sell the place I was renting, and they’d give me a surprising amount of money if I could be out with just a few days notice. Pulling that off though meant finding somewhere to keep all of my stuff while I looked for a new place to live. Within the first hour of searching, I discovered how antiquated the process of finding and booking self-storage is.<p>After digging in, I found that for many facility owners having the time, technical skills, and frankly, money, to piece together a system that lets customers rent online, is hard. If you’ve ever tried to find self storage yourself, you probably noticed that many of the small operators have horrendous websites that are slow, non-responsive, and don’t give you the ability to rent without picking up the phone. After talking to self storage owners directly, I also learned that they spend hours every single day doing back-office work that really should, and could be automated.<p>Since I was actively working on side projects, and I had just had this terrible experience trying to rent a storage unit, I decided to focus my time diving even further into the self-storage industry. I took time to research the tech used in the industry and connected directly with storage facility owners and operators to get a better understanding of the pain points of this large and, what appeared to be, technologically-backwards industry. Wanting to take the idea of “building something people want” a bit more seriously, I joined the Y Combinator’s online Startup School program (before it became a Continuous Program) to work more formally on what would later become OpenUnit. After Startup School, I was invited to take this idea out to Mountain View for an interview with YC. Two months later Lucas and I had quit our jobs, the band was back together, and we were on our way to California.<p>The initial idea was to build a marketplace that makes it easy for people to find and instantly rent a storage unit online. But after speaking with more storage operators and hearing the same themes over and over again, we thought, why not be even more ambitious? Why not build a product that solves the problems of the renters AND facility owners? It turns out that self-storage generates $48 billion in rental revenue a year. But, while you might see big players - Public Storage, Extra Space, CubeSmart etc. — in downtown cores, 74% of all self storage facilities are small and self-reliant. And they can’t afford expensive software.<p>As a result, the bad software they end up using creates terrible business inefficiencies and a lackluster customer experience. When I rented my storage unit, I experienced this firsthand. For the most part, large enterprises can spend enough money patching together systems to deliver an acceptable customer experience. But, for mom-and-pop operations, that is done with shoe leather - or it’s not done at all. Instead of just building a marketplace, we were going to build a truly affordable, all-in-one management ecosystem.<p>So here we are. We provide self-storage facilities exactly what they need — merchant solutions, lease agreements, websites and more to provide an amazing customer experience. We designed OpenUnit so that a typical facility can get up and running fast and with zero paperwork. We also tailored the features we’re offering to meet the unique needs of small operators first. As a result of this, our hope is that the entire experience is less overwhelming than competing management tools. Our enterprise package for facilities with &gt;5 properties is 15% more affordable than anything else we’ve seen in the market and customers get a lot more than what’s included with the other storage solutions.<p>Surprisingly, we&#x27;re seeing an increased level of interest due to coronavirus. Many operators and facilities are looking to adopt a contactless move-in process (think eSignatures for rental agreements, with customers managing their own profiles&#x2F;information and payment methods), which is something we’ve kept in-mind, and can be accomplished out of the box with OpenUnit, keeping employees and customers safe.<p>As a team, we’re firmly focused on the web: the core technology that powers our applications on all platforms. It’s hard to pin down a name for this stack, but it’s a majestic monolith, built using Ruby on Rails. We embrace a “HTML over the wire” architecture, of server-rendered HTML, and “sprinkle” bits of interactive JavaScript. Season with Redis and ElasticSearch, we should have all we’ll ever need. For the foreseeable future anyways. We’re taking a privacy-first approach to customer data and use lockbox, which aims to make encryption as friendly and intuitive as possible for Rails.<p>If you have experience or if you have close friends, relatives, or colleagues that are in the storage space, please reach out! We&#x27;re keen to get the community&#x27;s input, in the comments below or at hn@openunit.com. After reading this, don’t be surprised if you start to notice the number of self-storage facilities in your city.<p>Thanks so much, and we can’t wait to hear your thoughts!

14 comments

applecoreover 4 years ago
Great to finally see some competition in this space.<p>Like a lot of other lesser-known industries, private equity has consolidated all the top self-storage software management solutions.<p>SpareFoot acquired SiteLink[1]. The combined SpareFoot and SiteLink were acquired by Cove Hill Partners[2], a private equity firm founded in 2017, and merged with storeEDGE[3], a third company, to form Storable[4], the company behind SiteLink, storEDGE, and SpareFoot. Storable just acquired Easy Storage Solutions[5], a fourth company, a few months ago. SpareFoot, SiteLink, storEDGE, and Easy Storage Solutions are now all the same company.<p>[1]: <a href="https:&#x2F;&#x2F;www.sparefoot.com&#x2F;self-storage&#x2F;blog&#x2F;20604-sparefoot-news-2018&#x2F;" rel="nofollow">https:&#x2F;&#x2F;www.sparefoot.com&#x2F;self-storage&#x2F;blog&#x2F;20604-sparefoot-...</a><p>[2]: <a href="https:&#x2F;&#x2F;www.wsj.com&#x2F;articles&#x2F;cove-hill-acquires-sparefoot-sitelink-1522350278" rel="nofollow">https:&#x2F;&#x2F;www.wsj.com&#x2F;articles&#x2F;cove-hill-acquires-sparefoot-si...</a><p>[3]: <a href="https:&#x2F;&#x2F;www.storedge.com&#x2F;merger" rel="nofollow">https:&#x2F;&#x2F;www.storedge.com&#x2F;merger</a><p>[4]: <a href="https:&#x2F;&#x2F;www.storable.com&#x2F;" rel="nofollow">https:&#x2F;&#x2F;www.storable.com&#x2F;</a><p>[5]: <a href="https:&#x2F;&#x2F;www.insideselfstorage.com&#x2F;suppliersvendors&#x2F;storable-acquires-self-storage-software-provider-easy-storage-solutions" rel="nofollow">https:&#x2F;&#x2F;www.insideselfstorage.com&#x2F;suppliersvendors&#x2F;storable-...</a>
评论 #24434311 未加载
评论 #24433860 未加载
jmarchelloover 4 years ago
I spent some time working for a company in this exact space. My recommendation would be to integrate a 3rd party accounting&#x2F;ledger management product rather than building your own. That stuff gets messy real quick and next thing you know you&#x27;re dealing with accounting more than actually improving your core value offerings.
评论 #24437440 未加载
mNovakover 4 years ago
Nice to see some work in this area--seems like one of the few industries still dominated by &#x27;mom and pops&#x27; (my parents run a self storage too!).<p>Definitely nice to see a company with a more creative business model than just charging $10&#x2F;mo for some feature set, too
daxaxelrodover 4 years ago
Platform makes sense to me, great work putting it together. I notice that you&#x27;re only charging for basically stripe&#x27;s transaction fee. Can you provide a bit more color as to your monetization strategy?
评论 #24433508 未加载
benatkinover 4 years ago
I had a great experience with Safeguard Self Storage in Cutler Bay, FL in the Miami area. The only thing lacking that I could see was their website and automated emails sucked. It might be worth trying extra hard to get them as a client! I was just a small single-unit customer and didn&#x27;t know them personally. They just did well on a bunch of points: proper billing, easy move out, security, cleanliness, price.
评论 #24433906 未加载
shiftpgdnover 4 years ago
I notice you guys mix the .com and .ca version of the domain on your site. Might be worth running through and converting them all over to the .com .
评论 #24434996 未加载
mywacadayover 4 years ago
It looks like McAfee has listed it as a parked domain:<p>Your requested URL has been blocked by the McAfee Web Gateway URL Filter database module. The URL is listed in categories that are not allowed by your administrator at this time. URL: <a href="https:&#x2F;&#x2F;www.openunit.com&#x2F;" rel="nofollow">https:&#x2F;&#x2F;www.openunit.com&#x2F;</a> URL Categories: Parked Domain Reputation: Unverified
评论 #24437160 未加载
sharemywinover 4 years ago
My first professional software job was writing a windows version of of self storage management software in the 90s. It was pre-internet so the last thing I was working on was using pcAnywhere to connect to a central location to upload the nightly changes in the database.<p>I also remember connecting to the gates was tricky.
评论 #24434635 未加载
Andrewsteinover 4 years ago
Having gone through the process of self storage recently I am surprised and not surprised to see this. It sounds like such a compelling product and I can imagine you&#x27;re going to make the lives of the small business owners running facilities very happy. Great work peeps :)
thedanglerover 4 years ago
Hello, I tried emailing you @ hn@openunit.com and got about bounce back from google. That address isn&#x27;t setup for outside addresses. Regards
评论 #24443006 未加载
评论 #24435164 未加载
jakearmitageover 4 years ago
Beautiful design, btw.
评论 #24433550 未加载
RIMRover 4 years ago
The trend of taking proprietary, close-source software and slapping an &quot;Open-&quot; name on it is bad form, but otherwise this looks like a good solution.
verdvermover 4 years ago
Is this open source?
评论 #24433481 未加载
dontatmeplsover 4 years ago
Big HN Energy! Congrats to Taylor &amp; Lucas - one to watch, for sure.
评论 #24445951 未加载