I read and found value in this story a couple weeks ago - http://news.ycombinator.com/item?id=2408806 , whereas it was a wonderful tale and 'how-to' on how to make Facebook work for your start up.<p>I'm looking for the opposite. I remember reading some lengthy articles from folks about how FB had terrible ROI, CTR, and was generally a waste of money.<p>Does anyone know where any of these horror stories are?<p>Many thanks!
There aren't many stories like that around, because it's so easy to experiment. If you put $20 or $100 or whatever in and it doesn't work for you then you just stop your campaign. It's hardly a horror story.<p>The closest I've ever seen to a horror story was someone who wrote a piece about how Pepsi's loss in market share proves social media doesn't work [1]. That's a pretty controversial view, though [2]. In any case, a branding campaign in social media isn't the typical ad buy that most people on HN would be considering.<p>In my (very limited) experience, Facebook advertising is pretty cost effective though, especially if you ar smart about your targeting.<p>[1] <a href="http://adcontrarian.blogspot.com/2011/03/social-medias-massive-failure.html" rel="nofollow">http://adcontrarian.blogspot.com/2011/03/social-medias-massi...</a><p>[2] <a href="http://www.newmediaandmarketing.com/a-massive-social-media-failure-or-was-the-ingredient-recipe-wrong/social-media-metrics-2/" rel="nofollow">http://www.newmediaandmarketing.com/a-massive-social-media-f...</a>
Here's one such link <a href="http://wordsthatlinger.posterous.com/how-facebook-screws-over-the-small-business-o" rel="nofollow">http://wordsthatlinger.posterous.com/how-facebook-screws-ove...</a>