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Calculus in SaaS

56 pointsby Lukas1994over 4 years ago

7 comments

tempsyover 4 years ago
How are people not up to their eyeballs in monthly subscriptions at this point? I've always been wary of adding subscriptions, but it feels like there's got to be some breaking point when there's one too many Netflix/Disney/Hulu/Apple One/Peloton subscriptions to handle for your average consumer.
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ZephyrBluover 4 years ago
&gt; If y = 10x where y = ARR and x = time in months, then after two months ARR = $20. After 12 months, ARR = $120 (assuming we start from $0 of ARR)<p>I don&#x27;t think this makes sense, because the time is in months yet you&#x27;re calculating a yearly value. Time should be in years, because otherwise you&#x27;re calculating forecasted values.<p>&gt; So at the end of a year, the business has grown from $0 to $120 in ARR. But what is the recognized revenue? The complex answer is that it&#x27;s the integral of 10x from 0 to 12 months<p>(Recognized revenue = $720 in this example)<p>Again, this doesn&#x27;t make sense due to the fact that your calculated ARR values are forecasted.<p>If your projected ARR has grown throughout the year, it&#x27;s intuitive that your recognized revenue <i>must</i> be lower than your ARR.<p>It&#x27;s not possible to recognize $720 in revenue when your ARR is only $120, it should be $60.<p>I think the issue here is using ARR, since ARR grows quadratically given a linear increase in MRR. This math would make sense if you used MRR instead, or modelled actual ARR instead of forecasted ARR.
cafed00dover 4 years ago
LOL @ myself: I thought &quot;Calculus in SaaS&quot; meant that they had an app like Wolfram Alpha or something. But, idk, with more features ¯\_(ツ)_&#x2F;¯
adavover 4 years ago
It seems that a simple analogy with cars can make any topic completely intuitive.
molsongoldenover 4 years ago
As noted in other comments, the $720 of recognized revenue is off and should instead be $60.<p>Assuming $10 of ARR is added each month:<p>&gt; y = 10x where y = ARR and x = time in months<p>needs to instead be<p>&gt; y = (10&#x2F;12)x where y = MRR and x = time in months<p>ARR is increasing 10 per month but MRR is increasing 10&#x2F;12 per month.<p>The height of the triangle is 10 at the end of the year since the height is MRR.
svrmaover 4 years ago
isn&#x27;t the &#x27;recognized&#x27; revenue in the example 60M not 720M?
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codezeroover 4 years ago
can someone help me - they went from 10M ARR (annual) to 10M integrated month over month for a year, why?
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