Relevant to folks here: what do you think a 60% increase in sales in the Netherlands is worth to Hyundai? Divide by the number of hours you think it would take you to redo this page from scratch. Does that strike you as lower or higher than your hourly as a programmer?<p>Yeah, that's right.
It was clear that the updated version would perform better since the old one really had no clear next step but it's surprising that the overall impact was 60% increase in leads, not just proceeding to the next page.
I'm getting increasingly skeptical about these conversion rates. Where's the science behind this? What is the quality of these tests? Where's the follow up to check if this resulted in increase in actual sales?
My question is if the multivariate testing is really necessary (at-least for smaller sites) ?<p>With a big budget you can try a lot of designs and find the most effective one by a few percent -- but the changes they made were obviously going to increase conversions.<p>* A big call to action over a little link in side bar?
* Reasonable sized photo on the right?<p>I would have just thrown those two in without testing and compared the SEO friendly text which isn't as obvious.