Who doesn’t want a big customer with a big appetite? It looks like easy money and a sure-fire way to grow your business. The holy grail of business wins is landing a massive customer. A company with impressive brand recognition and deep pockets.<p>At least, that is what social media and business books love to portray. Yet they do little to highlight the dark side.
Great points all around.<p>I’ve simplified it for myself.<p>Either I build a business to go after big customers or I don’t.<p>What kills a small company is multiple categories of customers.<p>One big one can turn into three, if you don’t have 5-10 smaller ones consuming your bandwidth.