The article lost me at its first sentence:<p>"Today it's almost obvious to state that good written communication creates a business advantage."<p>That sentence has a problem with its words. It's very far from good writing. It also sounds like the piece will be business-related, which I didn't expect.<p>[But maybe that's a "shallow dismissal", I shall return and read more.]<p>Ah.. I noticed it's talking about good <i>business</i> writing, and that the submitter has mysteriously deleted that word from the title. Well, I never would have clicked had I known that.