"Write what you believe, not what sells."<p>Godin doesn't do this at all. His books are filled with vapor and words that don't need to be coined.<p>The most frustrating part about Godin is this: even though 90-95% of his posts are either mediocre or trash, the remaining 5-10% are gold.
Seth Godin's twitter stream is a set of links to his blog posts. He most certainly does some things just for the traffic. How couldn't he? He's a marketing guy.