This should apply to companies as well. I lost count early on with how many of my colleagues work for "the leading X in Y," where every X says the same thing about their Y.<p>If everyone's the leader, potential customers can save a lot of time and money by simply flipping a coin. Otherwise where does that actually put you when someone else lands the deal?<p>For fun, search Google for phrases like "is the leading developer in" or "is the leading supplier of" and you'll quickly get a feel for how meaningless it is.