This is the primary reason I don't use Netflix.<p>I like endings, and I think they're important. When I get to the end of a Stranger Things episode (which I buy on BluRay), I want the scene to fade out, and I want the credits to roll, and then I want the universe to leave me in peace for a moment so I can contemplate what just happened.<p>Netflix absolutely will not allow this experience. You can turn off auto-playing the next episode, but Netflix will take over your screen with a giant promo instead. There's no way to let a video just <i>end</i>.
People don't want to watch the credits, so netflix doesn't show them and/or makes them easy to skip. Want proof? Next time you're in a cinema watch how many people walk out as soon as the credits roll, most people want to get out as quickly as possible.
Another example of technology encouraging rampant consumption. Netflix, YouTube, HBO, etc. all wait less than 10 seconds to begin playing the next content.<p>I'm of the mind that this conditions society to constantly consume, and lowers the collective attention span.
I could not read more than the first little blurb, but I am guessing the article will be critical of the Netflix position that anything that takes a viewer away from their service is a competitor, even sleep and going to the bathroom. Seems reasonable that for many watching the credits roll is an opportunity to do "something else".<p><a href="https://www.fastcompany.com/40491939/netflix-ceo-reed-hastings-sleep-is-our-competition" rel="nofollow">https://www.fastcompany.com/40491939/netflix-ceo-reed-hastin...</a>