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Lessons from Running a Sale That Earned 3 Month's Profit in a Week

186 pointsby czueover 4 years ago

9 comments

huhtenbergover 4 years ago
Re: Promoting through &#x2F;r&#x2F;django - enjoy it while it lasts, but you are playing with fire.<p>Reddit subs are notorious for very quickly developing severe allergic reaction to anything of a self-promotion nature. A reaction that will go far beyond Reddit&#x27;s standard 10% cap on self-promo posts [1] (which you are already in violation of [2]) and all the way to a permanent domain-based ban.<p>[1] <a href="https:&#x2F;&#x2F;www.reddit.com&#x2F;wiki&#x2F;selfpromotion" rel="nofollow">https:&#x2F;&#x2F;www.reddit.com&#x2F;wiki&#x2F;selfpromotion</a><p>[2] <a href="https:&#x2F;&#x2F;www.reddit.com&#x2F;user&#x2F;czue13&#x2F;submitted&#x2F;" rel="nofollow">https:&#x2F;&#x2F;www.reddit.com&#x2F;user&#x2F;czue13&#x2F;submitted&#x2F;</a>
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czueover 4 years ago
Hey HN. Author here.<p>I wrote this up because I very hesitant to run a black friday sale for my product and was blown away by how much it impacted the business. Hopefully sharing the story (and lessons learned) might encourage others who are worried about the &quot;ickiness&quot; of sales to try them out.<p>Also happy to answer any questions anyone has.
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nickjjover 4 years ago
I&#x27;m really happy to see him do well.<p>He was a guest on the Running in Production podcast a few months ago where we talked about his SaaS template project and an app he built on top of it (Place Card Me which is mentioned in his post). He is a very friendly and super knowledgeable guy.<p>If anyone is curious about his tech stack details we talked for ~50 minutes about it at: <a href="https:&#x2F;&#x2F;runninginproduction.com&#x2F;podcast&#x2F;39-place-card-me-lets-you-create-printable-place-cards-online" rel="nofollow">https:&#x2F;&#x2F;runninginproduction.com&#x2F;podcast&#x2F;39-place-card-me-let...</a>
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jamestimminsover 4 years ago
Udemy is a great example of a company that devalues their product by offering so many sales. They constantly advertise that for a short time, courses that cost &gt; $100 are selling for $12.99.<p>But anyone who has visited their site more than once knows it&#x27;s trivially easy to always pay $12.99, regardless of popularity&#x2F;rating&#x2F;length. The result is that instead of seeing them as a great deal, I view all Udemy courses as lower quality (whether deserved or not).<p>Which is a shame, because some of their creators do a fantastic job and have a high quality products that could sell for Wes Bos-level prices.
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data4lyfeover 4 years ago
For Black Friday this year we tried A&#x2F;B testing our digital product and saw a huge difference in conversion rates just on the subject line alone.<p>It&#x27;s pretty crazy how much a few words make a difference when it comes to people&#x27;s inboxes getting pummeled with sales.<p>[1] <a href="https:&#x2F;&#x2F;www.interviewquery.com&#x2F;blog-ab-testing-black-friday&#x2F;" rel="nofollow">https:&#x2F;&#x2F;www.interviewquery.com&#x2F;blog-ab-testing-black-friday&#x2F;</a>
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Closiover 4 years ago
Ah, this framework looks perfect for a personal project of mine - shame I missed the sale!<p>On the &quot;single site&quot; licence, how does this work if the site never goes live, or if I decide to use the framework on another personal project? Considering it&#x27;s just a side project it&#x27;s a big investment considering it might not even go live! :)
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mr-wendelover 4 years ago
I&#x27;ve developed, maintained, and extended web platforms that all could benefit from what Pegasus seems to do. These platforms have driven up into the million-per-month range of sales for consumer (and team!) based products. The vast majority of the platforms are trash, yet power jaw-dropping amounts of sales and usage.<p>I think it perfectly reasonable that Pegasus has all the underpinnings these kind of platforms would use and greatly benefit from. What kills me is that hosted platforms of this nature tend to either: 1) completely suck; 2) have costs that only large corporations can afford and benefit from.<p>That said... I&#x27;m curious what obstacles prevent the author from growing this into a hosted SAAS solution that focuses on enabling externalizing provisioning (e.g. via webhooks) and customized sales flows. It seems like there is a solid foundation in place!
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darsoliover 4 years ago
The product seems to hit a really important use case (I have created my own SaaS products in the past, and subs, authenticaation, and permissions are huge PITAs).<p>One suggestion - your homepage copy is very developer oriented and &#x27;feature&#x27; oriented, whereas it could be less technical and more benefit-oriented.<p>I think changing the copy &#x2F; adjusting the focus could go a long way. See Outseta.com (I have no affiliation to them) for an example of a company that seems to be doing something similar to you but with more benefit-oriented, business&#x2F;revenue-focused copy.
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frankbyteover 4 years ago
I wonder if the email format made such a big difference, maybe people just like to save money. They wanted it and got it cheaper. End of story.<p>But I don&#x27;t anything about this so I might be wrong.