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Examples of the logo design process

55 pointsby rezahazriabout 14 years ago

3 comments

abcd_fabout 14 years ago
Re: Grooveshark logo - it is a design process documented alright, but the logo itself was designed by someone else and then <i>cleaned up</i> by David Pache of Helvetic Brands. Nowhere does he mention this though, which really rubs me the wrong way. Especially considering how he presents the design process, as if the final logo was a natural evolution of his own sketches.<p><a href="http://logopond.com/gallery/detail/6499" rel="nofollow">http://logopond.com/gallery/detail/6499</a> - Jan '07<p><a href="http://logopond.com/gallery/detail/41685" rel="nofollow">http://logopond.com/gallery/detail/41685</a> - Oct '08<p>----<p>Also, it's worth noting that the design process illustrations are commonly put together <i>after</i> the logo is done and they are meant to be promo pieces, so they do not accurately reflect the actual logo creation process, but rather an idealization of thereof. The actual process is far more hectic and zig-zag'ing towards the target than these illustrations depict it to be.
kevinburkeabout 14 years ago
This is great - I love the logos and I love reading about the creative process from end to end. What do you think the price range is for the logos presented here?
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dreamdu5tabout 14 years ago
I highly doubt these are real sketches of the process. More likely after the fact.<p>The process is usually not anywhere near as linear as it is depicted in the blog article.