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An internal team 'hoodwinked' Bill Gates into launching the Xbox project

211 pointsby cardimartover 4 years ago

16 comments

grababnerover 4 years ago
&#x27;He tells us: &quot;Eventually somebody would come back to you with your idea – they would say, &#x27;Hey, you know, this doesn&#x27;t need Windows at all&#x27;. And you have to control your urge to fucking kill them, because you&#x27;ve been telling them that for two years and now they finally come up with it like it&#x27;s their idea. But that&#x27;s the Jedi mind trick.&quot; &#x27;<p>OMG. I learned this a few years ago working in a corp environment with stubborn senior people with big egos. Basically, to get one of these types on board with your idea you have to find a way to convince them the idea was originally theirs. Sounds strange I know..
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est31over 4 years ago
The Xbox operating system does base on Windows though. It&#x27;s just locked down in some areas and lacks some higher level builtin programs of Windows and has a different launcher&#x2F;DE. It&#x27;s a half-lie at most.<p>Also, the parts of Windows that Xbox does ship with are the most important ones for Microsoft shareholders. Nobody would want to edit their documents from their Xbox. That would in fact be harmful because some people might not buy a proper PC then (as is observable years later with the advent of smartphones). But the Xbox uses the DirectX API as well as builds on all the Windows-isms. So if you built a game for Windows, it&#x27;s not hard to port it to Xbox, and vice versa.
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ErikAugustover 4 years ago
“ They had thought that before: &#x27;Oh, we should make a Windows gaming platform – Windows will offer all these values...&#x27; Which is garbage, right? It&#x27;s garbage, it is not true. No gamer gives a fuck about Windows features. But for the guys in Redmond, it was true. And you&#x27;re not going to convince them. I mean, have you tried convincing your grandfather of something?”<p>Ha. It seems like every big company is like this... blind to some obvious truths because of their massive success.
abvdaskerover 4 years ago
&gt; &quot;There was a meeting in a small conference room with Bill Gates and Steve Ballmer. And Steve never, I don&#x27;t think, ever thought it was a good idea. There&#x27;s a story I&#x27;ve told where I was standing in line in the cafeteria with Kevin, and Steve Ballmer snuck up behind us and yelled in my ear, making me throw my food: &#x27;YOU&#x27;RE GOING TO LOSE ALL OUR MONEY!&#x27;”<p>Steve Ballmer might be the funniest dude ever to run a tech company. Every story with him is absolutely golden.
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holbradover 4 years ago
&quot;Microsoft&#x27;s choice of codename for the console project – Midway – was a deliberate statement, one that may seem problematic in a more enlightened age, referring as it does to the World War II battle in which US forces defeated the Japanese. &quot;<p>Hard to believe someone wrote that non-ironically...
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bennysonethingover 4 years ago
&quot;world&#x27;s most reviled software&quot;<p>Right, yeah, people hated Microsoft&#x27;s software so much that they bought it by the bucket load.<p>Also that comment about midway being problematic. Why is it problematic!? Did WW2 not happen? Who&#x27;d actually be offended?
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loosescrewsover 4 years ago
Has Xbox ever been profitable for Microsoft? The rumors I have always heard indicated that it wasn&#x27;t [1]. Maybe it was worthwhile for protecting their Windows business, maybe they never should have bothered. Even if it is profitable now (I can&#x27;t find any information one way or another), it doesn&#x27;t seem like it turned out to be a worthwhile investment. Maybe Steve Ballmer was right?<p>[1] <a href="https:&#x2F;&#x2F;www.cgmagonline.com&#x2F;2017&#x2F;08&#x2F;14&#x2F;microsofts-xbox-never-profitable-according-report&#x2F;" rel="nofollow">https:&#x2F;&#x2F;www.cgmagonline.com&#x2F;2017&#x2F;08&#x2F;14&#x2F;microsofts-xbox-never...</a>
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aparsonsover 4 years ago
&gt; &quot;You&#x27;d have to sit in a meeting with Bill, and he&#x27;s frighteningly brilliant. People throw around the word &#x27;genius&#x27; all the time, and the way people say &#x27;genius&#x27; is not accurate if you&#x27;ve met somebody who is a genius – somebody who, when you meet them, it seems like aliens are whispering in their ear because there&#x27;s no way they could know these things otherwise. This is a different kind of a thing, and Bill&#x27;s like that.<p>This pretty much describes the guy. I was at Microsoft during the final years of BillG being very hands-on with most core products (pre-lawsuit). I really wish I had worked with him more, but here is my anecdote that speaks to the guy’s brilliance:<p>My boss had gotten a fairly angry email from Bill sometime in 1995 if memory serves right. Chicago had taken much of his and Microsoft’s attention since the early 90s, that we didn’t see the internet coming.<p>When it came, nobody was alarmed. Bill had apparently gone on a learning tour of sorts shortly afterwards, but most of the people in the industry knew nothing about what the internet made possible. We knew you could share documents, and it was growing fast, and that Bill thought it was important. Nobody “got” the internet, just like nobody “got” the power of controlling the OS before Microsoft.<p>At the time, we were working on IIS (internet information service server) and a little behind schedule. Bill had also somehow caught wind of some Palo Alto startup talking to set top box companies to deliver an internet-connected OS (turned out to be WebTV, which we bought later) and was furious. Comes in, yells about how we can’t get the web resource model working, all that. Four letter words. Fairly typical angry boss rant. And then he collected himself and said something we thought was absurd - something akin to this: IIS and Internet Explorer will be Microsoft’s two most important products. We were struggling to get static HTML documents serving properly, and Bill goes on a monologue about how much of commerce will shift to the web, most video will be delivered online, we’d have free live video calling on handheld computers and the web as a platform would end Wintel. Thousands of machines running IIS that we could loan to web companies (sound familiar?).<p>Bill understood no matter how far we got with Windows, the days of a platform tied to an OS were numbered - in the same time period that Windows 95 was selling like hotcakes. There is no other person I think who could analyze situations objectively like that. It’s like if Steve Jobs launched the iPhone 3G and a month later gives Apple a speech on how the iWatch will kill it.<p>It was all absurd at the time - stuff of science fiction. Even a few years later during the dot com boom, much of it seemed far fetched.<p>Then Android and Chrome, iPhone, M1, AWS, and Amazon all happened, and I realized Bill was right. It took a little longer than predicted, but every single laughable thing the guy said that day turned out to be true. I really do think if it wasn’t for the anti trust case, Bill would have seen a lot of this through - for better or worse. It’s easy to look back and say Microsoft lacked the vision to succeed in the internet age - and it’s almost true - but Bill had formulated all this in a few weeks of “exploration”.<p>In a different universe, I think Microsoft abandons consumer Windows earlier than we can imagine, and builds “AWS” and “Chrome” around the IIS&#x2F;IE combination. With reason to abandon the Wintel cash cow, IE may not have been so distastefully bad. Guess we’ll never find out though.
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neilvover 4 years ago
Back then, Microsoft had a reputation for ruthless and underhanded corporate behavior. I suppose it shouldn&#x27;t be surprising, were bad behavior also going on internally.
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Animatsover 4 years ago
The original Xbox lost money over its entire life. It wasn&#x27;t until the second generation that Microsoft moved into positive territory on that. Hardware had to get cheaper before a PC in a game console case was profitable.
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hooloovoo_zooover 4 years ago
This doesn&#x27;t sound like a true story. He lies to Bill Gates &#x27;telling him the console would incorporate the Windows operating system&#x27; but also had &#x27;been telling them that [this doesn&#x27;t need Windows at all] for two years.&#x27;
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rmrfrmrfover 4 years ago
My takeaway is that this is a good example to keep in mind when considering architectural diversity, whether in software or hardware. Can your business take the hit if&#x2F;when Apple&#x2F;Microsoft&#x2F;Amazon enter your industry, as a direct competitor, using your own platform and established userbase against you?
pupppetover 4 years ago
&gt;But look, the reality is that, again, you need to remember that this is a company that doesn&#x27;t understand games, let alone consoles.&quot;<p>...so let’s make a game console?
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zerof1lover 4 years ago
This website is so annoying with that autoplay video that keeps following me around the page
dangover 4 years ago
Url changed from <a href="https:&#x2F;&#x2F;www.gamesradar.com&#x2F;seamus-blackley-on-tricking-bill-gates-and-the-jedi-mind-tricks-that-were-needed-to-make-the-original-xbox&#x2F;" rel="nofollow">https:&#x2F;&#x2F;www.gamesradar.com&#x2F;seamus-blackley-on-tricking-bill-...</a>, which points to this.
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jennyyangover 4 years ago
It&#x27;s funny how brilliant people like Bill Gates and Steve Ballmer were so intentionally stupid, because they were blinded by their own religion of &quot;Everything Windows&quot;. It really makes you think how many others are blinded by this type of religious, dogmatic thought pattern. I&#x27;m sure there are many that we just don&#x27;t hear about, including Zuckerberg, Pinchai, Musk, etc.
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