Is this a duplicate of <a href="https://news.ycombinator.com/item?id=25582834" rel="nofollow">https://news.ycombinator.com/item?id=25582834</a> ?
Important article for tech. Today, it's Apple who basically defines the experience of what it means to be part of the global upper middle class, and they are ripe for disruption. These "neobanks" are the thin edge of the wedge.
The conclusion of this article is "why not offering different cards design for different groups?" I don't understand; many banks allow you to pick the picture for your credit card, so you can show off whatever you want.