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Geoffrey West on the Creative Process (quote)

1 pointsby luthfurover 4 years ago
From the book Scale:<p>&quot;As is often the case when moving into uncharted territory and trying to develop new ideas and ways of looking at a problem, the final product seems so obvious once the discovery or breakthrough has been made. It&#x27;s hard to believe that it took so long, and one wonders why it couldn&#x27;t have been done in just a few days. The frustrations and the inefficiencies, the blind alleys, and the occasional eureka moments are all part and parcel of the creative process. There seems to be a natural gestation period, and this is simply the nature of the beast. However, once the problem comes into focus and it&#x27;s been solved it is extremely satisfying and enormously exciting.&quot;

1 comment

luthfurover 4 years ago
Really enjoyed this description of the creative process that I came across in Geoffrey West&#x27;s book.