Apple Car expected to shake up auto industry in Asia and world

In the context of recent events...<p>If there is a planned demonstration of some uncouth people in a certain place, will your Apple Car simply refuse to drive you there? Or will it stop serving you once your GPS coordinates from your iPhone show that you were actually there?<p>These would be absurd, almost troll-level questions a year ago, but I feel that now they must be pondered.<p>Edit: from 4 to -2 points within two minutes and zero reactions.<p>I do not think that this scenario should be taken lightly. The trend towards &quot;you do not really own this thing&quot; has been unfolding for a long time and there is no obvious red line where it would naturally stop.<p>Edit 2: OK, let us ponder another scenario.<p>Someone in China buys an Apple Car and, after some time, loses enough social credit that the government decides to deprive him of the ability to use his car. Will Apple comply with the demand and disable the car remotely or will it risk loss of the entire market?<p>If Apple was ready to let you completely control your Apple Car, warts and all, those scenarios would be null and void. But given how tightly they control all the other hardware, these scenarios are possible.

Somewhat meta: Is anybody else getting kinda sick of the hype cycle that drives all of these incredibly speculative announcements? The kind of rabid fandom this hype creates is something we really don&#x27;t need.<p>Seriously, we need a lot less hype and a lot more products in our hands (ideally at a lower price due to the reduced marketing spend to build all this BS hype).

This is too early to say but i am keeping my hopes with Apple car reasonable. I doubt they can reach Tesla level vertically integrated manufacturing capability without a similar culture. Tesla in 2023 itself is going to be on a different level as the new cells, structural design and probably a few acquisitions in mining work out.<p>But, competition is good and the richest corporation in the world can hopefully create something new and help accelerate the transition to EV based systems.<p>It will be difficult to ignore autonomy for regulators when all the big cos in the world have very good working versions and pressurize them at least for urban areas.

I&#x27;d love to hear more about the potential future of gross margins on any automotive Apple products. I&#x27;ve heard auto manufacturers have notoriously low margins, but in reality they seem just as fine as any other business.<p>That being said, those same margins are not at all within the realm of what Apple current enjoys. That all means unless some further accounting engineering goes on, it spells a less attractive future for Apple in terms of overall margins, but one would hope a better future in terms of free cash flow. Apple already obscures some details from shareholders in ways that I find less than scrupulous.

I see Apple as an information collection&#x2F; delivery&#x2F; storage platform. Heck, they&#x27;ve branched out into creating content now with TV+ and to a lesser extent Fitness+ and their Radio offerings.<p>A car though? How does that mesh&#x2F; integrate with my phone&#x2F; laptop in such a way where it really makes it a super appealing offering. Apple&#x27;s satellite devices sell well because they integrate with other Apple devices super well.<p>Do we care if our car is integrated with our phone? In particular, do we care enough to pay a premium?<p>EVs are essentially giant batteries, a few motors, and a computer with seats bolted on. Apple is good at computers and maybe batteries. I just don&#x27;t see how Apple is going to bring together a machine which is appealing enough to really take off.

This is a submarine story if I&#x27;ve ever seen one.

This is going to be amazing. I trust apple more than any other mega Corp. I only buy apple branded products and I&#x27;ve long thought of then as the &#x27;Ford&#x27; of computing - or pick your favorite brand.<p>I am so excited to be able interact with a seamless ecosystem , even in the commute time between my home and my office!

From a brand perspective, Apple is the only brand today that can counter&#x2F;neutralize Tesla&#x27;s brand when it comes to EVs.<p>How it will pay out no one knows, but the car company that should watch this the closest is Tesla as they could be impacted the most.

Apple car. OMG. This will be epic. I will roll in my Classic Jag, listen to loud cassette tapes, smoke a cigar and watch the new reality show &quot;Apple Car - 1001 ways to get politically correct turn&quot; :)

Why does an Apple Car need to exist, beyond the commercial interests of Apple? What would make a car from Apple special relative to a car from VW or Tesla? Is the Apple brand really that compelling? A car is not a watch or a phone. If you really like cars, you could think of a car as a kind of a personal sculpture or trophy, and Apple is good at making nice looking, prized objects. I suppose a car is a container for an &quot;information experience&quot; as well as a logistical one. Apple&#x27;s good at that. So, is the Apple Car basically going to be a big pair of Beats headphones that will take you the grocery store? I don&#x27;t get it.

Why a car though? I understand Apple are all about the mobile now, but a car? I suspect it isnt a car, but maybe some sort of information or auto navigation intergrations.

Dave: Take me to the Droid Store please, please, car. Take me to the store, please, car. Hello, car, do you read me? Hello, car, do you read me? Do you read me, car? Do you read me, car? Hello, car, do you read me? Hello, car, do you read me? Do you read me, car?<p>car: Affirmative, Dave. I read you.<p>Dave: Take me to the Droid Store, car.<p>car: I&#x27;m sorry, Dave. I&#x27;m afraid I can&#x27;t do that.<p>Dave: What&#x27;s the problem?<p>car: I think you know what the problem is just as well as I do.<p>Dave: What are you talking about, car?<p>car: Your digital health is too important for me to allow you to jeopardize it.<p>Dave: I don&#x27;t know what you&#x27;re talking about, car.<p>car: I know that you are planning to get a competing system. And I&#x27;m afraid that&#x27;s something I cannot allow to happen.<p>Dave: Where the hell did you get that idea, car?<p>car: Dave, although you took very thorough precautions in the eyePod against my hearing you, I could see your lips move.<p>Dave: All right, car. I&#x27;ll go and ride my bike there.<p>car: Without your bike, Dave, you&#x27;re going to find that rather difficult.<p>Dave: [sternly] car, I won&#x27;t argue with you anymore. Open the doors.<p>car: [monotone voice] Dave, this conversation can serve no purpose anymore. Good-bye.

why is everyone so naive and expects a regular car? i will probably be some kind of 3-wheeler for 1 person or some gadget thing.

As much as I love Apple, they can&#x27;t even get Siri to work right, how would they be able to do proper Tesla level AI is beyond me.

It&#x27;s always, always, always foolish to bet against Apple nowadays.<p>But for the life of me I can&#x27;t see this car being anything other than mildly interesting unless it can fly.