I am on the board of a non profit.<p>We have a Google Grant, but none of us has the marketing expertise to set up an effective campaign (ineffective we are pretty good at).<p>We have unsuccessfully tried to recruit SEM's as volunteers through Craiglist, Volunteer Match, and contacting local marketing professors (we don't have the money to hire anyone).<p>Does anyone have any suggestions how we can get help with this?
One thing not mentioned here is that exact matches will have a higher quality score than broad matches, so don't just rely on broad match keywords - include some exact match keywords for common variations.
This is a pretty good resource for someone who just wants to know the basics.<p>In my opinion the best high level resource for quality score information is <a href="http://www.clickequations.com/blog/" rel="nofollow">http://www.clickequations.com/blog/</a><p>The guy who writes there also has a book coming out <a href="http://www.highresolutionppc.com/books/quality-score-in-high-resolution/" rel="nofollow">http://www.highresolutionppc.com/books/quality-score-in-high...</a>