Social.com Domain Is Up for Auction: Who Will Bid?

I doubt anyone wants this. Facebook, Twitter, and Google are already brands. Nobody says, "I want to do social networking! I'm going to type social.com!" They just google Facebook and go there.

Color could rebrand as Social.

Just, on principal, because there are gazillions of free domains out there, bidding on crap like this seems wrong.

Some dubious <strike>porn company</strike> adult-dating-site for sure. Maybe even Microsoft as @sradnidge notes.

Can anyone give a price estimate? I assume something like 200k?

Any potential buyer for Soci.al domain?

It seems like it might be perfect for LivingSocial. Still far from a household name with a somewhat awkward domain name (what does living social mean?), and lots of cash. I think they'd be happy to rebrand as social.com.