Qantas (the flagship Australian airline) has done this for years: <a href="https://wine.qantas.com/" rel="nofollow">https://wine.qantas.com/</a><p>I have received far more emails from them since covid though with "special deals" that don't seem that fantastic.<p>Interestingly, I've also seen airline food kitchens starting to do home-delivery: <a href="https://www.gategourmetmeals.com.au/meals" rel="nofollow">https://www.gategourmetmeals.com.au/meals</a>
--> they sell packs of e.g. 4 microwave meals for ~$15.
This seems like The Onion. Airplane wine has always been pretty terrible to me and only purchased due to being stuck in a plane with nowhere else to go.<p>Not sure how this will make more than just liquidating and eating the loss.
$50,000 in sales? How could that possibly be worth it for them.<p>Yes, I know the article says they "want to engage with customers", but that's hardly enough money to make that worthwhile.
United sent me (a Global Services level customer) a case of wine last month as a "token of their appreciation". Now I know why! They're just purging inventory.
Buying airline wine reminds me of how hotel chains have product catalogs; you could buy the Westin "Heavenly Bed" mattress or their branded soap/shampoo.<p>I used to be on an 80% travel job for work and that stuff would've been the last thing I wanted for home.