This is the most important part that needs to be understood:<p>Don’t back down. Don’t apologize. Don’t make clarifications, and don’t try to appease the mob. All of these will only be taken as concessions, and embolden the mob to demand more.<p>Also forgot to add, as he also writes:
"Mock them mercilessly". This is the keypoint also.<p>Backing down never works, you have to mock them and attack them back.