I don't get it. this app seems to be more about making a statement than innovating. I don't agree with the premise that stripping down an app necessarily makes it better. when I use microsoft word, the many features of the app don't cause me to flail my arms in desperation. I'm really trying hard to not use the word "hipster" in my thoughts about this, but I guess I just did. I guess the focus mode is neat, though.