Reading "Crossing the Chasm" now.<p>In it, the author talks about "innovators": the very first consumer group that one needs to convince to conquer a market.<p>He describes them as the following:
"they think all technology should be free or available at cost, and they have no use for “added-value” arguments. The key consequence here is, if it is their money, you have to make it available cheap, and if it is not, you have to make sure price is not their concern."<p>Game pirates are the "innovators" of the gaming market. They are the ones who will give you the best feedback, and will evangelize to the next group (visionaries) into trying it out.<p>As painful as it is letting them get away with piracy, they are instrumental in making a game commercially successful.<p>Note: excerpt taken from <a href="https://contentfiesta.com/book-notes/crossing-the-chasm/" rel="nofollow">https://contentfiesta.com/book-notes/crossing-the-chasm/</a>