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Launch HN: Text Blaze (YC W21) Programmable snippets to automate tedious typing

82 pointsby scottfrover 4 years ago
Hi HN! We’re Scott and Dan of Text Blaze (<a href="https:&#x2F;&#x2F;blaze.today" rel="nofollow">https:&#x2F;&#x2F;blaze.today</a>). Text Blaze lets you create programmable text snippets that you can insert anywhere in Chrome by typing a brief shortcut.<p>Before Text Blaze, we designed and built internal tools for thousands of sales and support reps at Google. As much as we tried though, our tools could never automate all repeated work for all users. We saw that there were always tech savvy reps who would build additional scripts to fill gaps and help save even more time. With Text Blaze, we wanted to create something for those kinds of reps to speed up and automate their boring repetitive work (and make it super easy for them to share with teammates).<p>Text Blaze snippets help users to do this. You can start by taking all the repetitive messaging that they have and making it insertable with a few keystrokes. Many of our users easily save hours a month of typing just doing that.<p>Technical users can go much further though. Our snippets can include form fields like text boxes or drop down menus in them and have dynamic fields with formulas. Users can use this to:<p>- calculate a 15% service charge automatically when entering a price in a snippet text field.<p>- or automatically pulling in the name of contact when sending a message in LinkedIn,<p>- or saving data to a Google Spreadsheet every time they use a snippet,<p>- or create patient diagnostic templates where the snippet may include a drop down to capture whether the patient is a smoker. If (and only if) the answer is yes, a follow up question and text box (number of cigarettes a day) will appear.<p>Think of Text Blaze a little like Zapier meets Emmet. Some of the ways people use Text Blaze have amazed us. For example, the Customer Success department at a European delivery company, uses Text Blaze to standardize their comms with customers and drivers and automate much of the related processes. For example, their snippets read conversations with drivers in Intercom and automatically send a summary of the required information to a rep in the relevant Slack channel.<p>Our most common users of Text Blaze are in customer support and recruiting, but we’re also seeing a lot of adoption in other areas like education (especially with the increased levels of remote learning with Covid).<p>Text Blaze is free to use for many use cases and we have paid versions with additional features and improved collaboration for teams.<p>Want to try Text Blaze out? You can get started by installing our extension from the Chrome Web Store (<a href="https:&#x2F;&#x2F;chrome.google.com&#x2F;webstore&#x2F;detail&#x2F;text-blaze&#x2F;idgadaccgipmpannjkmfddolnnhmeklj" rel="nofollow">https:&#x2F;&#x2F;chrome.google.com&#x2F;webstore&#x2F;detail&#x2F;text-blaze&#x2F;idgadac...</a>).<p>We’re a Chrome Extension as we see more and more users are spending all their time in Chrome and we want to be able to closely integrate with the different web applications they use.<p>We would love your feedback on the Text Blaze here and your experiences with tools for end-user automation in general. What’s worked for you and where are there opportunities to improve existing approaches?

19 comments

chrisweeklyover 4 years ago
Text expanders are useful tools. But no matter how many extra features this one has, as a Chrome extension it&#x27;s practically useless to me. This doubling-down on &quot;users spending all their time in Chrome&quot; is unfortunate and a self-fulfilling prophecy. :(
mritchie712over 4 years ago
Curious about the backstory here. Looks like the extension has been out since at least 2017. What made you join YC? What are you telling investors (assuming you&#x27;ve been talking to them following YC) when they ask &quot;how do you make this a big business&quot;?
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jnsieover 4 years ago
What is the benefit of this over something that works system-wide, such as Textexpander?
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desmapover 4 years ago
Do you guys know AHK? It&#x27;s Windows-only, has a weird language design but which is terse like no other and it&#x27;s quite powerful.<p>I would be happy to learn how you will position your product compared to AHK.
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wodenokotoover 4 years ago
How big do you consider the market to be today and in the future? To me this sounds extremely niche for a YC startup.
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ricopagsover 4 years ago
Congrats on the launch! I wish you success.<p>I use Lintalist[0] and wonder if your team is familiar with it and whether you might look to integrate.<p>It seems the planned feature of adding high level abstractions for working with Chrome page content would be the only point of differentiation I could see placing your app above Lintalist, for my needs. Perhaps integrating with the snippets and libraries I already have? Just a thought.<p>Good luck to your team!<p>[0]<a href="https:&#x2F;&#x2F;lintalist.github.io" rel="nofollow">https:&#x2F;&#x2F;lintalist.github.io</a>
yaseerover 4 years ago
It should be noted they have 60,000 users and still have a perfect track record averaging 5* reviews. That&#x27;s only possible if you&#x27;ve built a really solid product.
bprasannaover 4 years ago
Why not firefox add-on? What&#x27;s so difficult in developing the add-on in Firefox?
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annamatalonover 4 years ago
This is awesome! I know a lot of sales people who would love this.
adarhay1over 4 years ago
Interesting. I see myself using this one, lately get to write the the same message over and over again. will give it a spin. Templates would help
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ppettyover 4 years ago
I wish there was a way to try it without logging in to Google … but unless I’m mistakn that’s a prerequisite for using the extension. I like the idea, I think I’d like even more if it worked in an “offline” mode. I get that I’d probably lose syncing &amp; backing up my preferences, but to me that would be a great way to really test drive.
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gurgeousover 4 years ago
Looks great! Can you fill out web forms? We would use this for creating fake accounts in our test environment, for example.
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ninetaxover 4 years ago
Cool, I&#x27;ll try it out. What&#x27;s the business model? Sell premium snippets?<p>&quot;Looks like you&#x27;re trying to do an intro... and yours kinda sucks. We have a proven intro, click here to upgrade!&quot;
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spoonjimover 4 years ago
Your marketing is terrible. On your home page have a GIF of a support agent typing a few characters and invoking every single smart feature you support.
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latexrover 4 years ago
The animated example lags in Safari. The longer it goes on, the worse it gets. When it restarts, it again starts fast and becomes progressively slow.
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breckover 4 years ago
Interesting. I pay for Alfred. How does this compare?
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qPM9l3XJrFover 4 years ago
How do you plan to monetize a Chrome extension?
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doron2402over 4 years ago
Wow, I&#x27;ve been waiting for this! As someone that english is his second language this tool is a time saver!
AptSeagullover 4 years ago
Really nice work