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Using computer vision to help win $1M in Mountain Dew's Super Bowl contest

234 pointsby rocaucover 4 years ago

19 comments

alasdair_over 4 years ago
Alternate idea: create a bot to open new twitter accounts and tweet ever increasing numbers until you win.<p>EDIT: Bonus points if you use another bot to exclude all guesses that have already been submitted by others.
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WalterBrightover 4 years ago
This is a modern version of the 1975 Caltech Sweepstakes caper. I think that was the first use of a computer to enter a sweepstakes.<p><a href="http:&#x2F;&#x2F;hoaxes.org&#x2F;archive&#x2F;permalink&#x2F;the_caltech_sweepstakes_caper" rel="nofollow">http:&#x2F;&#x2F;hoaxes.org&#x2F;archive&#x2F;permalink&#x2F;the_caltech_sweepstakes_...</a>
Someoneover 4 years ago
I would guess the best strategy for this is to simply make an educated guess, soon.<p>There likely will be way more competitors (at least a hundred thousand, I would guess) than possible halfway decent guesses (maybe a few thousand?), and it’s first past the post, so having the correct answer isn’t enough; you have to beat the other correct answers.
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kawfeyover 4 years ago
Another trick would be to take the average (excluding outliers) of as many guesses as possible since they&#x27;re all on twitter. The Wisdom of the Crowd should get very close.<p><a href="https:&#x2F;&#x2F;en.wikipedia.org&#x2F;wiki&#x2F;Wisdom_of_the_crowd" rel="nofollow">https:&#x2F;&#x2F;en.wikipedia.org&#x2F;wiki&#x2F;Wisdom_of_the_crowd</a>
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interesticaover 4 years ago
Prediction: Mountain dew will announce a winner. Then, they will have to demonstrate&#x2F;prove it. Then, computer analysis will show that they miscounted&#x2F;or the number will be disputed.
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TooKool4Thisover 4 years ago
I tried applying the wisdom of crowds idea instead :D <a href="https:&#x2F;&#x2F;twitter.com&#x2F;SmittyW62858649&#x2F;status&#x2F;1358926582513995777" rel="nofollow">https:&#x2F;&#x2F;twitter.com&#x2F;SmittyW62858649&#x2F;status&#x2F;13589265825139957...</a><p>Not sure if taking a median is the best idea. I figure a gamma distribution might work better!
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robomartinover 4 years ago
<a href="https:&#x2F;&#x2F;www.lifechangingdew.com&#x2F;rules" rel="nofollow">https:&#x2F;&#x2F;www.lifechangingdew.com&#x2F;rules</a><p>&quot;The Twitter account must be set to Public&#x2F;Unprotected&quot;<p>&quot;Go to your Twitter Account, Settings, Privacy and Safety, Direct Messages, and make sure “Allow message requests from anyone” is checked&quot;<p>&quot;the potential winner consents to such a background check&quot;<p>&quot;the prize will be divided evenly among all verified Winners&quot;<p>&quot;Proof of sending or submission will not be deemed to be proof of receipt by Sponsor&quot;<p>&quot;Winner grants permission for Sponsor and those acting under its authority to use their name, and address (city and state), photograph, voice and&#x2F;or likeness, for advertising and&#x2F;or publicity purposes, in any and all media&quot;<p>Yeah. No.
klmadfejnoover 4 years ago
I thought this was the best ad of the superbowl. Probably the only one I actually remember. I&#x27;ve heard a lot of people say the commercials have gotten worse over time, but I think it&#x27;s actually just that we hate commercials a lot more than we used to.<p>One thing I really hate which is growing in superbowl commercial ethos is the advent of meta commercials, and expanded cinematic universe commercials.<p>On the other hand, the superbowl is the only event I watch for an entire year that has actual TV-style commercials anymore.
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randompwdover 4 years ago
Their annotation methodology is flawed:<p>From the rules: &gt; Correct Bottle Count will include bottles shown from the cap&#x2F;top of the bottle to the bottom of Mountain Dew label<p>Also, I&#x27;m pretty sure it thinks John Cena&#x27;s right ear is a bottle ¯\_(ツ)_&#x2F;¯
surfacenexusover 4 years ago
You even caught the bottles reflected in the sunglasses, incredible!
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skangaover 4 years ago
Not familiar with Roboflow. Is it something like OpenCV as a service?
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mrfusionover 4 years ago
Is roboflow a good way to do this kind of task? What is roboflow?
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AlexDangerover 4 years ago
Its not clear to me from the walk-through how they ensured they were only counting each bottle once? Is that something they automated or is it left as an exercise for the reader?<p>How would you go about automating the unique count when you are sampling the video 3 times a second?
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disillusionedover 4 years ago
I saw their promoted tweet about this contest the night before and primed a tweet for when it aired live. I had a number just pop into my head: 206. Number of bones in the human body, felt good enough for me.<p>I just checked, and, to my best ability to determine, I believe I was the first legit 206 guess.<p>When I went and did a basic manual count, I came in closer to 216 or 220 or so, but it&#x27;s really hard to tell, and when I did a painstaking frame by frame count, I came in closer to 221, but there are a few I&#x27;m _really_ confused about in terms of being a repeat or not.<p>And counting the bottles coming out of the trunk was hell... I used the promo tweet where Cena is counting out loud and up to 36 as a shorthand for one of my guesses. In my frame by frame analysis, I counted 45 but 3 are flying out when it first opens up, and then 42 more join in the next cut.<p>Similarly, on the final look back after the end marquee, there are 2 on the side that I don&#x27;t know if they&#x27;re recounts or not, and then the gearshift and flag itself are... two, which put me closer to 224&#x2F;225. There&#x27;s one other scene where I wasn&#x27;t sure about as many as 5 possible dupes, though.<p>The &quot;don&#x27;t count the same bottle twice&quot; gimmick is infuriating because it&#x27;s really difficult to ascertain what&#x27;s bedrock in the scene. They use the roller coaster example as 3 that persist throughout the entire commercial, so all bets are off.<p>Here&#x27;s my notes if you want to insanely check my work:<p>Car: 4 wheels License plate: 5<p>36 opening frame<p>2nd scene: 47 total<p>whack a mole: 66 total<p>birds:..13 actual birds - 5 architectural = 18 = 84 total<p>overhead car: 1 in cupholder = 85 total<p>passenger side car: 7 = 92 total<p>dance hall dog: 13 color changing, 2 ticket booths, 1 necklace = 16 = 108<p>facing forward car marquee = 5 right neon = 2, roller coaster cars = 3<p>right parking neon = 3<p>left building neon = 3 left billboard = 1 left marquee = 3 = 20 = 128<p>facing car: hood = 5 right marquee = 2 pakace = 1 left box office = 4<p>passenger holding: 1 = 141<p>passenger bottle = 1 behind = 8 = 150<p>key chain: = 1 cena hold = 1 = 152<p>sunglasses: 2 = 154<p>cena talking = bg 2 = 156<p>back of car scene: 8? 5 possible dupes<p>trunk first open 3 fly out<p>trunk wide shot right side lit marquees: 7<p>left neon = 1<p>building neon = 2<p>flying out = 45 - 3 flying out already = 42 = 219<p>final marquee: 2<p>final look back: 2 on side?<p>flag post and flag content = 2
Exumaover 4 years ago
It missed ones on license plate
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ehwhyreallyover 4 years ago
It would be funny if the reflection in the sunglasses only count as 1,
turtlebitsover 4 years ago
The title is missing a key word &quot;help&quot;. The prize doesn&#x27;t appear to have been won yet- not sure if the original article changed their title.
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joering2over 4 years ago
Don&#x27;t the rules of this content disqualify something like this?
haecceityover 4 years ago
Well if you&#x27;ve already annotated all the bottles in the video then why do you need to train a model to do it?
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