The thing that jumps out to me about this ranking of the bat is how badly Decathlon are doing. Decathlon are an established European/Global bricks and mortar business - I know many of you will know this but I also know they're almost totally absent from the USA. Extremely established, vertically integrated, global sports business with brands.<p>They're getting 2.2 m hits a month and making 400k rev?? The next three stores down are doing three times that selling similar consumer products.<p>Okay maybe they have an unusually high number of visits to their store before someone purchases or that pipeline isn't very well worked. 50% bounce rate and people only spending two minutes on the site. The other sites have a 40% bounce rate and I wonder if that accounts for the difference.<p>My guess is that many people put off buying their sports equipment but they don't put off looking at it?
Data taken straight from similarweb so accuracy highly dependent on country of source, ad-block usage amongst visitors, etc etc. The ranking is probably vaguely correct but those detailed figures of time on site, facebook spend, revenue, etc are waaaayyyyy estimated.<p>"I estimate revenue with [traffic * global ecom conversion rate * price of best selling product]."<p>Wow. And you know, because this is now 'published data', you'll see the figures crop up in news articles and blog posts. DID YOU KNOW THAT FASHIONOVA MADE MORE THAN $25m REVENUE IN 2020????