I recently launched a side project to try to leverage Facebook as a viral marketing platform to support a new social site called TruthTruthLie.me.<p>In a nutshell, people could create a "two truth and one lie" quiz about themselves and ask their Facebook friends to guess the lie. I created all the social hooks I thought I'd need (FB connect, FB comments, FB like, tweet this and all the big AddThis buttons), but regardless of how hard I pushed, I saw no virality at all.<p>I'd love you feedback as to why this experiment failed, my thoughts:
* requiring FB connect for login was too much to ask new users
* requiring login before creating a quiz was off-putting
* it was too hard to create quizzes (unlike ThreeWords.me, which was dead simple)
* it just wasn't that fun to do
* the concept was poorly executed<p>Thanks for you feedback, HN. Even though the site flopped, I'd love to get some shared learning out of it!<p>For reference, this is one of my own TTL quizzes: http://TruthTruthLie.me/mitch/Deadly-While-Driving/
I want to be able to guess and find out what the lie is in quiz is without connecting with facebook. It seems like it'd be sort of entertaining to go through a bunch of random people's quizes and guess. Then maybe I'd be more willing to connect with facebook and create a quiz.<p>Requiring users to connect with facebook is a fairly big ask and when you ask for it, you haven't really given users much in return.
You might not have out the app in the hands of the right people. If I were you I would be targeting the 12-16 year olds, maybe even younger. Use Facebook ads to find them.