If you can find an idea that is different and people want then you should probably go for it. The problem with Blippy was that the idea was the bottleneck. Not enough people liked it.<p>Facebook might have started as a standard social networking site but it innovated fast and innovated differently. It pushed new designs even with loads of complaints, it ignored music which was one of MySpaces biggest features and it had other sites like Bebo scrambling to catch up on them.