I'm interested in knowing <i>how</i> they came to these conclusion? Focus groups? User testing? They mention Google Analytics but that won't tell you that users are overwhelmed by the amount of text on your page.
I love these real scenario articles. It would be interesting to know if this panned out for them. Solutions were provided but I wasn't sure whether they worked.<p>With the 30 day free trial, I noticed they didn't ask for a credit card. It would definitely help with sign up, but does it help with conversions? Anyone have any experience with that?