Hi guys,<p>In starting a small software consultancy and figuring out how to market and present ourselves to the world...<p>Does anyone have any experience as to whether it is best to market yourself based on:<p>- the technology you have experience with e.g. .NET<p>- the industries you have experience and knowledge of e.g. Finance, Insurance etc<p>- or the type of systems you have experience building e.g. trading systems, ERP, CRM etc<p>Which is the more effective way to sell yourself as a developer?