Minorities of less than 3% regular individuals can overturn social conventions

<a href="https:&#x2F;&#x2F;twitter.com&#x2F;a_baronca&#x2F;status&#x2F;1372838300847906820" rel="nofollow">https:&#x2F;&#x2F;twitter.com&#x2F;a_baronca&#x2F;status&#x2F;1372838300847906820</a> &quot;Andrea Baronchelli - @a_baronca:<p>We show that 1 individual can reverse the norm of a group of 100s, and minorities as small as 0.3% of the pop can impose their norm (current thinking assumed 10%). Call it the @GretaThunberg effect?<p>How? When inds are _less prone to adopt a new norm, their group becomes weaker.&quot;