Wow this article couldn't be further from the truth. I can only assume the author was not in the industry during the 1980's and 1990's watching the vicious stomping that Microsoft dealt out to every company that got in its way. And they didn't do it quietly either.<p>Nor was Oracle or Sun Microsystems shy and retiring when it came to publicly lashing their competition.<p>The fundamental premise of this article is that technology companies have got to the top by being great and nice and executing well and doing it politely is, well, rubbish.