My product (not a startup, and not a project, since 2003) <a href="http://www.devside.net/server/webdeveloper" rel="nofollow">http://www.devside.net/server/webdeveloper</a> helps everyone get started with creating and developing (and hosting) websites.<p>I have people that don't understand what a file system is running an Apache, PHP, and MySQL web server, installing and working with WordPress, Drupal, Joomla, etc, with a few clicks.<p>I also have just as many professional web developers and businesses using the product.<p>It simply makes their lives easier. They get to skip the headache and pain of downloading, matching runtimes, configuring, setting up, creating virtualhosts, reading forums and blogs, etc.<p>There are free alternatives (xampp, wampserver, etc) to WampDeveloper, but I really don't compete with them in any way... Full control panel, 1 click website creation, local DNS, auto webapp installation, uses advanced features of the NTFS filesystem such as junction points and hard links, keeps Apache, PHP, and MySQL up-to-date, professional support, and quite a bit more.