There are a few sides to this one:<p>On the practical, implementation detail side of this, users should have been allowed to remove the item. I'm sure the reason that didn't happen is simply because of the way it was implemented, and implementing the item as something that was actually per-user would simply have pushed into the 'not happening' zone.<p>As regards, morals, sensibilities and where the hell 'right' is on the larger picture the answer is 'who knows?' - Personally, I think the fact that a slight prompting would have resulted in millions of tiny acts of goodness, and a few larger ones of users being upset, but there's no particular metric one can apply there. My intuition says the balance falls largely on the side of it being a net postitive for their users at large, and their families too.<p>As far as those offended go, I'm sort of reminded of the parallels with doctors and malpractice suits - hundreds of lives saved, helped, made more comfortable, and it' can take one slip-up to undo all of it. No, it's not a 'gtfover it', but it's not so much the message appearing as the inability to control it that led to a small slight being taken as an offense. Anger is almost always fear, and fear almost always a simple desire to not be hurt, and the inability to stop it continuing to prompt them - that likely just resonated with the aspects of whatever hurt in the first place, whether it was mortality, abuse or anything else.<p>No one meant any offense, and there was a person, and then people who thought they'd do something they thought would be good, and might make a few people happier (and possibly serve their employer's larger aims too).<p>They didn't do a bad thing. They did a good thing, badly.