Someone the other day was commenting on the whole 'everyone wants to be a geek now' thing and wondering what to call true geeks now.<p>I told him not to worry and that another word would soon be coined to make fun of the true geeks, as always happens. People just can't resist tormenting people who are different.<p>I am a little surprised that it hasn't happened yet... But then, maybe I'm too old and not hip with the new slang.<p>As for Best Buy suing everyone for using the words Geek or Squad (and every-so-graciously allowing high schoolers to continue calling their teams 'geek squads' (that's sarcasm)) it's obviously ridiculous. I understand protecting your brand, but when you name your brand so generically, you automatically lose a bit of it. Just deal with it.
<a href="http://cyber.law.harvard.edu/metaschool/fisher/domain/tm.htm" rel="nofollow">http://cyber.law.harvard.edu/metaschool/fisher/domain/tm.htm</a><p><i>7. What constitutes tradenmark infringement?</i><p><i>If a party owns the rights to a particular trademark, that party can sue subsequent parties for trademark infringement. 15 U.S.C. �� 1114, 1125. The standard is "likelihood of confusion." To be more specific, the use of a trademark in connection with the sale of a good constitutes infringement if it is likely to cause consumer confusion as to the source of those goods or as to the sponsorship or approval of such goods. In deciding whether consumers are likely to be confused, the courts will typically look to a number of factors, including: (1) the strength of the mark; (2) the proximity of the goods; (3) the similarity of the marks; (4) evidence of actual confusion; (5) the similarity of marketing channels used; (6) the degree of caution exercised by the typical purchaser; (7) the defendant's intent.</i><p>They sued a priest!
Checked out the offending work. New Egg's Geek On logo bares absolutely zero resemblance to Best Buy's Geek Squad logo. Best Buy doesn't own everything "geek" and orange. Are Syracuse geeks next?
Oh noes!<p>I go by programming geek. Same name for my blog. I'm working on a side project called Answers Geek.<p>It's only a matter of time I get sued for being a geek I guess.