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Apple’s M1 Positioning Mocks the Entire x86 Business Model

5 pointsby vanburenabout 4 years ago

1 comment

andrewfromxabout 4 years ago
&quot;If you want to buy a MacBook Air or MacBook Pro, Apple will sell you an M1. Want a Mac Mini? You get an M1. Interested in the iMac or the new iPad Pro? You get an M1. It’s possible that the M1 CPUs inside the iMac will have different thermal or clock behavior than those inside the systems Apple has already launched, but the company’s decision to eschew clock speed disclosures suggests that these CPUs differ only modestly. The iMac might have the same 3.2GHz base clock but hold its frequency better under load, for example.<p>But outside of that, Apple is selling a single CPU across a wider range of products than any competing Intel or AMD CPU is ever sold. This speaks volumes as to what Apple believes it has its hands on, namely: a CPU fast enough at the quad-core level — because, scaling-wise, the M1 is effectively a quad-core chip, with four low-power cores to handle low-power workloads and provide a little extra performance boost — to address a huge range of markets, while drawing so little power, it can also be sold in a laptop.&quot;