This could be a Very Big Deal in the Marketing/PR 'industry' where it is extremely difficult to quantify performance of PR departments and individuals. I can easily envision a "Cascade score" of a particular press release or press conference being a hard metric of influence & success.<p>If I was running a PR department or agency, I'd want this application as soon as possible, at any practical price.
They have this installed on the 28th floor by the elevator bank over 4 or so large screens. Its pretty damn awesome. You can access it via your iPhone on the network and control it. I wish I'd had a chance to play with it more.
Jer Thorp is the guy who built the visualization tool. He also designed a tool to help layout the names on the 9/11 memorial.<p>He's got other interesting stuff at his blog, <a href="http://blog.blprnt.com/" rel="nofollow">http://blog.blprnt.com/</a>