I winder if stories like that will ultimately be Google and other tech giants downfall.<p>The idea is that you can get banned, you will never know why, there is no way to appeal, they won't give you a chance to fix things, and the only contact you will have will be robots, or if you are lucky, people completely dehumanized by the corporate structure.<p>So simply, they are unreliable. Just like files stored in a hard drive. With the hard drive, you can lose data because of a power surge or a random bug, with Google, you can lose data because you ticked the algorithm the wrong way. The solution: backups.<p>But that's the problem. These tech giants value proposition is that they do everything for you, including keeping your things safe, and they charge a premium for it. But if they can kill your account any moment, they are no better than your unreliable hard drive, so why pay the premium?<p>If they don't change, I can see them slowly losing market share, companies start to understand that putting all your eggs in one basket is a bad idea. They may be attacked by smaller companies that, while also unreliable, are cheaper and more agile because of their size. Or companies that offer you real, competent people you can talk to.<p>By tech giants, I mostly mean Amazon, Google and Facebook, I think (without being sure) that Microsoft knows better, and Apple is mostly a hardware company.