<i>N=1 states that "value is based on unique, personalized experiences of consumers." That is, even companies serving 100 million consumers need to focus on individuals. R=G, meanwhile, argues that since no company can hope to satisfy the varied...</i><p>Ok I let it slide when they usurped "Whatever <i>2.0!</i>" for their marketing fracas, but math-a-tizing it? Its just a step too far.