Affairs and divorces aren't news, but politics is. I'm not surprised that a slimy tabloid under investigation for Trump-related shenanigans might get the worse end of this deal. And despite the language in the article, Jeff Bezos certainly didn't need to be some sort of PR god to come up with the response that his team did.
I guess the lesson of this and Gawker is: Don’t mess with the personal lives of billionaires. If you piss them off enough, they have the resources to cause a media organization a world of pain.