She is basically repackaging Aristotle's Rhetoric for modern business folk who skipped that class in college. "Of the modes of persuasion furnished by the spoken word there are three kinds. The first kind depends on the personal character of the speaker; the second on putting the audience into a certain frame of mind; the third on the proof, or apparent proof, provided by the words of the speech itself." To that, she has added various forms of bribery, which aren't really forms of persuasion.<p>Read the original here: <a href="http://classics.mit.edu/Aristotle/rhetoric.html" rel="nofollow">http://classics.mit.edu/Aristotle/rhetoric.html</a>
This article does not do the book/author justice. Buy, 'Influence, the Psychology of Persuasion'. Quick read, and it is one of the best books you will ever read on marketing and human behavior.
Lousy article. Where's the "because it's in their best interest" option? Sometimes people say yes because they think they're getting a good deal, not because you've used psuedo-psychology to twist their arm.
I liked it better boiled down and including a story about a Persian rug.<p><a href="http://news.ycombinator.com/item?id=270145" rel="nofollow">http://news.ycombinator.com/item?id=270145</a>
check this one out too:
theories about persuasion - <a href="http://changingminds.org/explanations/theories/a_persuading.htm" rel="nofollow">http://changingminds.org/explanations/theories/a_persuading....</a>