Three quick hacks which I tell consulting clients all the time:<p>1) That thing OKCupid does to blog posts? Do it. Really.<p>(It occurs to me that, in general, "Imitate OKCupid" is good advice, but the <i>specific</i> thing is their sharing flydown menu. See <a href="http://blog.okcupid.com/index.php/10-charts-about-sex/" rel="nofollow">http://blog.okcupid.com/index.php/10-charts-about-sex/</a> and just keep scrolling, you'll see the effect when you hit the comments. Apologies for the topic, they are an edgy dating site.)<p>This is, in my recent experience, about ~3 hours of work, even if you're not a CSS/Javascript wizard. (And it will be easier when I get done with immigration stuff and have time to productize and OSS the implementation I did for a recent client.)<p>2) Blog posts typically have a spread phase (dominated by the new release window) and a residual traffic phase. Nothing says you can't optimize them differently for both phases. For example, put your citation-worthy headline and a prominent graphic into the post for launch. Change it to a SEO headline and add pre-graphic call to action after 48 hours.<p>3) The perceived value of blog posts is worse than evergreen resources. Strongly consider making those; they often have much higher ROI. The difference is largely just a matter of packaging.<p>a) Resources don't have a prominent date on them.<p>b) Resources don't scream I Am A Blog Template with, e.g., comment sections or headers which look like a blog.<p>c) Resources get more attention to unique, brandable visual design than blog posts do.<p>That might sound like a lot of work, but it is really not.<p>P.S. Oddly enough since I pay them money, I had never seen the KissMetrics blog prior to today. Egads. I am taking notes -- there is a heck of a lot there which is steal-worthy. (Note lack of date on posts. Note position of calls to actions prior to comments and on right navigation. Note email submission. Note per-post icon design. Note position of icon next to sharing buttons.)
For those initially confused by their link to the personal finance service named Mint, I believe their intention was to link to the web analytics service also named Mint at <a href="http://haveamint.com" rel="nofollow">http://haveamint.com</a>