If you want to read it, the work-around while their blog is down is hop over to Google Reader, click Add Subscription, and paste in the URL of their blog (<a href="http://blog.mailchimp.com" rel="nofollow">http://blog.mailchimp.com</a>). This is my go-to work around for accessing blogs which were killed by traffic.<p>But what is the work around for writing blog posts such that they don't get killed by routine events such as showing up on the HN front page? Turn off Apache KeepAlive. Apache KeepAlive is to dead blogs as smoking is to lung cancer: not only does A certainly lead to B if you give it enough time, the existence of B strongly implies A!<p>For more on this topic:
<a href="http://www.kalzumeus.com/2010/06/19/running-apache-on-a-memory-constrained-vps/" rel="nofollow">http://www.kalzumeus.com/2010/06/19/running-apache-on-a-memo...</a>
In my opinion taglines are a bit overrated. It seems like something you "have" to be like the big boys and brand yourself properly. The problem is that taglines tend say very little, "Love what you do" is a great motto to live by but does it tell me anything about your company, no. At worst you get enterprisy taglines like "pursuing synergestic excellence". I think companies, like people, should show who they are through their actions rather than telling others who they are. Also, when you create a tagline you kinda limit yourself to "being" that, while if you actually do excellent things your brand will contain a host of different positive aspects. The only proper uses of taglines I can think of is products where the tagline is descriptive in a way that the customer "gets" what they're about
Just logged off MailChimp after scheduling our next newsletter send.<p>This article is particularly relevant because of my business - our tagline is 'Love Business', and we're best known in many places for the packs of coloured pens we use with our clients (<a href="http://www.shirlawsonline.com/blogs/136-the-big-picture-shows-a-colourful-future" rel="nofollow">http://www.shirlawsonline.com/blogs/136-the-big-picture-show...</a>). Here's hoping I'm one of the random clients sent a colouring book, since I already carry the equipment to colour it in!
text only cache: <a href="http://webcache.googleusercontent.com/search?q=cache:esCUDVyHZZ0J:blog.mailchimp.com/love-what-you-do/&hl=en&strip=1" rel="nofollow">http://webcache.googleusercontent.com/search?q=cache:esCUDVy...</a><p>colouring book: <a href="http://mailchimp.com/guides/guide_LoveWhatYouDo.pdf" rel="nofollow">http://mailchimp.com/guides/guide_LoveWhatYouDo.pdf</a>
So I was wondering why numerous pages on mailchimp weren't loading this morning. After giving up I decided to cruise hacker news... then I find this made the front page... everything makes sense now.