It seems like scanning the items is a nice feature but not needed, especially if you need to go to one of these scanning stations to order your food. If there isn't a way to order directly from your phone regardless of location there should be. Perhaps a bit more then most online stores providing a more realistic way to purchase your food. When I read the title I interpreted as an online virtual store. A more basic view of the products with a searchable feature should also be an option. When you go shopping you most often buy the same things week in and week out (milk, bread, etc) it would be pretty awesome to set-up a rotating weekly schedule. If entire communities used this the cost of delivery would be offset by the costs of maintaining a physical store.
What a fantastic idea! Cleverly bridges the divide between a bricks 'n' mortar store, and an entirely virtual one.<p>I wonder if folk are more comfortable ordering from this pseudo-virtual store than a fully online store? I would assume so.
What a brilliant idea! The fact that you can see the product in full size as opposed to scale down to a phone or computer screen makes a lot of difference.
Outstanding idea and execution, they should have product booklets commuters can take away with them, simple magazine with smartcodes and shop at anytime.
Truly amazing. It never ceases to amaze me how people in orient Asia are eager to use technology in such an intelligent way. If this system were implemented here in my country (Spain) I'd bet (and I'd win) that the revenue would be insignificant and the vast majority of the ads would've been covered in graffiti in less than 1 month.<p>Anyway TESCO please pimp my underground!!!!! ;D