"We ship incrementally, iteratively, and have one massive tentpole launch a year. Every month we see how much creators got paid, then we move on. The journey is the fun part, we're not waiting to arrive at some destination." -- I've been using Gumroad for the past 6 years (to sell my book Leading Snowflakes), and became a huge fan of Sahil Lavingia, Gumroad's founder. He has a unique stand on how to build a company, from sharing numbers publically to his story on raising money, firing employees, growing slowly, working with no goals, and more. I recommend reading this post and going to their public Wiki to browse around. I'd love to see more companies write in public, building different types of organizations so we could all learn and copy from them.