This article misses the two most important bits of info in understanding propaganda, and how people work.<p>1. Most effective communication is "propaganda"<p>As outlined in "Thinking Fast and Slow" (and in numerous other places), there are two ways of thinking: the quick instinctive "gut," and the slow, considered, logical mind. People, especially the kind of people that read HN, tend to deify the latter and villainize the former, but the truth is both have value. Furthermore, the "gut" actually has MORE value overall, since being able to sit down and carefully consider every aspect of a situation or concept is a luxury that is often impractical.<p>"Propaganda" is simply anything that speaks to this instinctive mind. Sales is propaganda. Dating/pursuing someone is propaganda. Trying to get a child to calm down when they're afraid or angry is propaganda. People sneer at making "emotional appeals" and appealing to "base instincts," but the reality is that humans spend most of their time living in world of emotion and instinct, not fact. Speaking to the instinctive mind is a more effective way to persuade someone, because the instinctive mind has more power in most people. That doesn't make it inherently bad. Talking directly to a person's "gut" is simple effective communication, which can be used for good or bad end.<p>2. Logic is a luxury, not a silver bullet<p>Almost every discussion of this topic inevitably frames it the same way: there are dark, sinister forces using "propaganda" to manipulate the vulnerable, and we must fight back by teaching people to think logically! Elevate yourself above base instinct, see everything with the cool remove of a Vulcan, and you will triumph, in yourself, and in winning arguments with others.<p>The reality is that the world, and people, don't work like this. Logic, reason and facts are not trump cards. Quite the opposite: they require a cool, friendly and reserved setting to work, and are thus mostly useless in any situation other than one between friends that mutually respect and understand each other.<p>The language of most of humanity, most of the time, is "propaganda," ie an appeal to instinct. Victory doesn't lie in trying to stomp this out like a Victorian trying to purge their sex drive, but rather in accepting it, understanding it, in yourself and others, and learning to speak in its language. Careful rational thinking is great, we wouldn't have all the advancements we do without it. But most people don't spend their free time reading research papers. They watch movies or TV, or play video games. Some even still read books.<p>Stop treating "propaganda" as a dark tool of the evil one. Bad guys use what works, and speaking to instinct works. If you want to fight them (and more importantly, to just lead a richer life) learn to do the same.