He seems to be more on the shady/darkhat side of things. I think YC readers are more interested in the "create something cool/valuable/fun and love what you do" method.<p>Personally, I would rather be building things and creating value, rather than playing cat-and-mouse with search engines and ad networks.<p>Maybe I am misinterpreting him though.
I love these online marketing sites - you really learn a lot about SEO, monetising users and so on. It's a great change from reading techcrunch reviews and that kind of thing.