If you like this article, you would probably enjoy Stephen Levy's book In The Plex:<p><a href="http://www.amazon.com/Plex-Google-Thinks-Works-Shapes/dp/1416596585" rel="nofollow">http://www.amazon.com/Plex-Google-Thinks-Works-Shapes/dp/141...</a>
Not directly relevant, but on the subject of Google in foreign languages.<p>Every time I visit a foreign country and use a local computer there, the default search language is in this local language (in spite of me being logged in into my non-local google account). One can click to search in English, but the next search is shown in this language again. And "google.com" redirects to "google.local country". If you stay abroad long enough, it is a great way to learn some Pavlov reflexes in obsessive clicking.<p>Definitely a first world problem, but if someone could let folks like me know how to address that issue, that would wonderful.
Article does not make me want to read the book -- all the anecdotes are about how his marketing education didn't apply to Google. Every one of his stories are "I told Sergey to do it this way, he didn't listen and was wildly successful."