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Ask HN: Is it just me, or is the inbox is the worst place for newsletters?

132 pointsby ahmdalmost 4 years ago
Is it just me, or do you believe your inbox is the worst place for newsletters? Any other medium would be preferable.

54 comments

troydavisalmost 4 years ago
My RSS reader service also provides an email address for email-only subscriptions: <a href="https:&#x2F;&#x2F;feedbin.com&#x2F;blog&#x2F;2016&#x2F;02&#x2F;03&#x2F;subscribe-to-email-newsletters-in-feedbin&#x2F;" rel="nofollow">https:&#x2F;&#x2F;feedbin.com&#x2F;blog&#x2F;2016&#x2F;02&#x2F;03&#x2F;subscribe-to-email-newsl...</a> . I read email newsletters in the same place as RSS. I&#x27;m subscribed to a few low-volume Twitter searches too (<a href="https:&#x2F;&#x2F;feedbin.com&#x2F;blog&#x2F;2018&#x2F;01&#x2F;11&#x2F;feedbin-is-the-best-way-to-read-twitter&#x2F;" rel="nofollow">https:&#x2F;&#x2F;feedbin.com&#x2F;blog&#x2F;2018&#x2F;01&#x2F;11&#x2F;feedbin-is-the-best-way-...</a>).
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jasodealmost 4 years ago
Probably multiple forces affect sending newsletters to email inbox:<p>- Client-side motivation : some users want to use their email as the &quot;universal inbox&quot;. E.g. They may also send TODOs&#x2F;reminders by sending emails to themselves instead of a separate app for alarms. Newsletters are just another stream of info that should conveniently go into their universal inbox.<p>- Publisher-side motivation: email addresses are valuable because it&#x27;s important to &quot;build an audience&quot; outside of centralized platforms like Patreon&#x2F;Youtube&#x2F;TikTok. RSS doesn&#x27;t solve the same problem because that&#x27;s a &quot;pull&quot; mechanism instead of &quot;push&quot; like email.<p>If the above factors are unimportant to a particular person, then yes, the email inbox is a suboptimal communications channel for newsletters.
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andybakalmost 4 years ago
How do I get notified of a new newsletter?<p>For me my Inbox is the only place I&#x27;m guaranteed to visit regularly. If a notification is on any other platform then I might not ever know about it.<p>But then - you haven&#x27;t really explained what you mean. Do you mean in terms of rendering? notifications, sharing?<p>And it depends on your relationship to email vs other platforms. Tell us more about your reasoning.
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Glenchalmost 4 years ago
I switched all my email newsletters to RSS newsletters with <a href="https:&#x2F;&#x2F;kill-the-newsletter.com" rel="nofollow">https:&#x2F;&#x2F;kill-the-newsletter.com</a> and my life has gotten so much better.<p>I was inspired by the design of Hey email, whose designers reasoned that newsletters aren&#x27;t really that important, they should just be something you scroll through and separate from other email which often needs a response.
crazygringoalmost 4 years ago
I <i>need</i> everything to go to my inbox, including newsletters. It&#x27;s the only place I&#x27;m guaranteed to look besides SMS and my calendar.<p>Then I just process them together with everything else -- take a quick glance at headlines, archive if nothing interesting, keep it in my inbox if I want to read it sometime today, label it if it seems long and I want to keep it for later reading at leisure.<p>The <i>last</i> thing I want is yet another delivery mechanism I have to check.<p>If you have a problem with e-mail overload, it&#x27;s not going to be solved by <i>adding another</i> information source. It&#x27;s going to be solved by tackling it head-on in your e-mail, and there are lots of methods.
SamWhitedalmost 4 years ago
As others have said, I use an RSS reader for this sort of thing. Many newsletters provide a blog&#x2F;syndicated version anyways which I can subscribe to, and there are bridges available. That being said, I don&#x27;t have a bridge so for ones that are only available by email I setup filters and put them into folders unless I want to read them every single week (in which case I do think the inbox it the best place).<p>If you do decide to go the RSS route, I use <a href="https:&#x2F;&#x2F;www.inoreader.com" rel="nofollow">https:&#x2F;&#x2F;www.inoreader.com</a> and haven&#x27;t found a better web-based&#x2F;has a phone app one yet. The others I tried were all full of nonsense AI that kept bugging me, or weird javascripty fancy UIs that broke, or just didn&#x27;t let me read inline (you had to click through to pages). Other recommendations welcome though.
hidden-spyderalmost 4 years ago
It is! I now use Kill the Newsletter [0] for those newsletters that don&#x27;t offer an RSS feed.<p>[0] <a href="https:&#x2F;&#x2F;kill-the-newsletter.com&#x2F;" rel="nofollow">https:&#x2F;&#x2F;kill-the-newsletter.com&#x2F;</a>
tpoacheralmost 4 years ago
My problem is not newsletters. I happily send those to a Newsletters folder via a filter.<p>My problem is companies sending important non-newsletter stuff in a way that is virtually indistinguishable from a filter point of view to their newsletter emails.
CarelessExpertalmost 4 years ago
I&#x27;m a selfhosting nerd so I use Huginn to scrape the newsletters from my email and turn them into RSS feeds that I consume by converting them into an e-newspaper with Calibre.<p>I also use ttrss&#x27;s feature to republish articles via an RSS feed, plus Wallabag and it&#x27;s RSS, to get bundles of long form content onto my Kindle.<p>My Saturday morning ritual is then to open Calibre and download the last week&#x27;s worth of Matt Levine newsletters to my Kindle, which I then enjoy on my porch with a coffee.
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igammaraysalmost 4 years ago
No, I prefer my newsletters to my inbox over anywhere else. I have an inbox zero workflow, so if I don&#x27;t have time for in-depth item right away, I print it or save a PDF to my iPad reading list for later review.
deregulateMedalmost 4 years ago
I&#x27;m on the other side of the issue. I have 10000 subscribers with a 0.6% Spam rate. That&#x27;s technically high, despite me getting all emails voluntarily and not even offering a freebie for signing up.<p>Anyway, can&#x27;t use Facebook&#x2F;IG&#x2F;Reddit&#x2F;Twitter because of the algorithm.<p>Can&#x27;t email more than 4 times a year due to spam filters. I still pay hundreds of dollars a year to reach people via email octopus and Amazon.... And it still goes to Gmail spam.<p>This is not the internet I grew up with.
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coffeefirstalmost 4 years ago
Not at all. Any other medium would be a blog with RSS.<p>I set my email up to automatically snooze all newsletters to 8am the next day. Every morning I have a bundle. I read most of it, skip some, and then I&#x27;m done for the day.<p>The signal to noise ratio is pretty good, and more importantly its finite. I honestly can&#x27;t imagine going back to scrolling newsfeeds or refreshing sites throughout the day.
deergomooalmost 4 years ago
I don&#x27;t mind, although I don&#x27;t get a lot of email. Maybe like 10 a day, and most of that is just receipts&#x2F;invoices&#x2F;confirmations which can be immediately archived.<p>So in fact my inbox is usually about 90% newsletters that I haven&#x27;t read yet.
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OwlsParlayalmost 4 years ago
This is exactly what RSS feeds were for. In fact Outlook and other mail programs support RSS feeds alongside e-mail.<p>Maybe Google should have integrated Reader into Gmail instead of dropping support for it.
aethertronalmost 4 years ago
My inbox a good place for me to learn about the existence of a new issue of something, but a poor place to actually read said issues, to keep track of what I&#x27;ve read, and manage a &#x27;library&#x27;. I want e-reader-like features:<p><pre><code> - save my place - highlighting - annotations </code></pre> Should these features be added to Gmail? I trow not. Better to have these newsletter issues converted to some appropriate format and sent to my library, along with my ebooks and saved web pages.
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brandrickalmost 4 years ago
Depends on the type on newsletter I&#x27;d say.<p>I find a lot of newsletters now are just blog posts that yes, would be better served elsewhere (especially those with little or no web archive&#x2F;presence). A lot of great writing hidden away I feel.<p>However, curated newsletters with round-ups&#x2F;link lists, I feel are <i>great</i> in email. I can tag them, stick them in a folder, and peruse at my leisure. However, if you&#x27;re big on RSS this too may have limited appeal.
nkotovalmost 4 years ago
I just stopped reading email newsletter in general. Currently sitting at 307 emails unread in the newsletters folder.<p>I have a tab folder that I launch every morning when I drink my coffee and prep for the day. It contains HN, local news, tech news, several subreddits, and YC related stuff. I wish there was a digestible way to gather my top 20 so that I don&#x27;t manually go through all that information while drinking my coffee in the morning.
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Eugeleoalmost 4 years ago
I found that the problem with newsletters is that there are too many too often. I discovered Mailbrew (<a href="https:&#x2F;&#x2F;mailbrew.com&#x2F;" rel="nofollow">https:&#x2F;&#x2F;mailbrew.com&#x2F;</a>) a while back and it solved this problem for me — together with “newsletterifying” a few of other content channels, like Twitter and HN.
dash2almost 4 years ago
I like having newsletters in my inbox. It gives me something nice to read among all the spam, work and other junk.
mvexelalmost 4 years ago
Filter by presence of header List-Id takes care of bypassing your inbox for most any list-like email.
TheFreimalmost 4 years ago
myemail+newsletter@example.com<p>Filter it out so it doesn&#x27;t get in the way, read them when you want to (still generally dislike newsletters in email, rss is nicer)
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Ensorceledalmost 4 years ago
I get multiple newsletters in my inbox; some are daily, some weekly, some randomly.<p>It takes no time at all to scan them, decide if there is anything useful and then delete, flag to be read or &quot;save to pocket&quot;.<p>I read the more interesting newsletters or linked articles at my leisure.<p>Works perfect for me.
hsn915almost 4 years ago
Newsletters use email because it&#x27;s much more likely to stay operational for longer into the future than any other random web service.<p>It&#x27;s a source of power.<p>If they don&#x27;t have your email, then they can&#x27;t contact you in the future if the platform decides to kick them out.
edisonywhalmost 4 years ago
I kept missing my newsletters and that annoyed me to an extent where I decided to build my own solution: <a href="https:&#x2F;&#x2F;slickinbox.com&#x2F;" rel="nofollow">https:&#x2F;&#x2F;slickinbox.com&#x2F;</a>, Slick Inbox provides you an email that you can use to subscribe to newsletters, and the app is built for reading newsletters.<p>There are other services out there like Stoop Inbox, Feedly &amp; Feedbin that also does the same thing, but point being that I think newsletters are fundamentally different from an &quot;email&quot; and thus deserve a special treatment (similar to how Podcasts are just RSS feed underneath, but it&#x27;s fundamentally a different product)
coroboalmost 4 years ago
It is not you, RSS etc etc like the other comments<p>Feedly and Unread (iOS app) are my poison of choice. Lovely interface on top of a reliable service.<p>Unread also does an instapaper-like parse of the article if you subscribe to a feed that does that daft excerpt only thing :)
ianwalteralmost 4 years ago
I&#x27;m trying to switch my newsletters over to Feedbin but it&#x27;s a slow process.
jjavalmost 4 years ago
Email is the optimal mechanism for any newsletter I care to receive. I get it with no effort (no need to go anywhere else) and it&#x27;s there in my email reader for whenever I have the time for it.
cinntailealmost 4 years ago
I have a mail address specifically for news letters I subscribe to, so it&#x27;s like a physical mailbox with my subscription magazines dropping in every now and then. If the newsletter is worth reading, I don&#x27;t mind reading it in my inbox. The problem is that most newsletters are a waste of energy and then the inbox becomes a place where the newsletters go to die. Once I notice this pattern I unsubscribe from those newsletters. This leaves me with an inbox with mostly high quality newsletters.
benfrancomalmost 4 years ago
I&#x27;ve found that most places offer the same content in an RSS feed as their newsletter. I prefer the terminal newsboat RSS reader running in Docker. : <a href="https:&#x2F;&#x2F;newsboat.org&#x2F;" rel="nofollow">https:&#x2F;&#x2F;newsboat.org&#x2F;</a> <a href="https:&#x2F;&#x2F;github.com&#x2F;newsboat&#x2F;newsboat" rel="nofollow">https:&#x2F;&#x2F;github.com&#x2F;newsboat&#x2F;newsboat</a> ...and lynx is also in the container for browsing.
andymitchellalmost 4 years ago
My Gmail plugin is coming from the same pain (I subscribed to a ton of great newsletters, but they clutter everything human): <a href="https:&#x2F;&#x2F;www.getbreef.com" rel="nofollow">https:&#x2F;&#x2F;www.getbreef.com</a> . It&#x27;s just my side project, and it&#x27;s in beta - let me know if you&#x27;d like to try it.<p>It gives desktop Gmail an RSS-esque topic view of your inbox, and lets you infinite scroll through emails like you would Twitter or Insta.
rodelrodalmost 4 years ago
Thankfully, Substack provides an RSS feed. If there&#x27;s no RSS, I don&#x27;t subscribe.<p>In the future I might try Kill the Newsletter as suggested in another comment.
dsr_almost 4 years ago
Different media have different affordances and cultures.<p>I happen to think:<p>email is for discussion with people, and occasionally for notifications&#x2F;reminders<p>chat systems are for talking in near-realtime<p>Usenet is for long slow public conversations<p>forums are like Usenet but worse for reading<p>RSS is for reading periodic content - comics, newspaper articles, magazine articles, columns, blogs<p>Newsletters are clearly periodic content, so RSS is the way.
hiidrewalmost 4 years ago
One of the features I liked about Hey but as a broke graduate student couldn&#x27;t justify that cost.<p>Easy to replicate in Gmail though: create a folder&#x2F;label, filter to skip the inbox, mark as read, and go into the desired folder. Boom you have a newsfeed specific to your newsletters.
jp57almost 4 years ago
I use NetNewsWire (Mac, IOS) to subscribe to substacks RSS feeds. Free posts appear right in the app. You have to click through to read subscriber-only posts in the browser. It has several options for syncing your feeds&#x27; state between devices. (iCloud, Feedly, etc)
notJimalmost 4 years ago
I actually like it. I&#x27;m in the habit of checking my email regularly, so this allows me to consume the content I subscribe to without needing to build a new habit&#x2F;ritual. Not saying everyone has to do things my way, just saying why I like it.
hansyalmost 4 years ago
I can give you some data from my own newsletter [1]. Newsletter supports both RSS and Pocket as alternative sources for newsletter issues.<p>~200 subscribers<p>~6% accessed their RSS URL within the last week<p>&lt;1% authenticated with Pocket<p>[1] <a href="https:&#x2F;&#x2F;funnies.page" rel="nofollow">https:&#x2F;&#x2F;funnies.page</a>
m-p-3almost 4 years ago
I use an email address provided by Inoreader to get all my newsletters along my RSS feeds.<p>Unfortunately some newsletters are tied to my user account and my main email address for some services, so I had to do an email forward rule in Gmail for those for them to skip my inbox.
vcavalloalmost 4 years ago
I set up a newsletters email folder with automatic filtering. When I feel like reading newsletters, I go there. Otherwise, I don’t see them. Sort of the same behavior loop of opening up my RSS feed (which, incidentally, is how I’m seeing this post).
pwinnskialmost 4 years ago
It&#x27;s clearly not just you, based on the other comments, but I use my RSS Reader (InoReader) for quicker bits of reading&#x2F;scanning&#x2F;art&#x2F;comics, so email works just right for me.<p>I have filters for each newsletter, so I don&#x27;t actually think of it much as &quot;email,&quot; but as &quot;let me go check and see which newsletters have new issues to read today now that I have time for newsletter reading.&quot; Checking just now, there are 18 individual titles under my &quot;Lists&quot; heading in Fastmail, of which six are bold, indicating something new to read.<p>For me, sending those newsletters to RSS would be a step backward, and having to remember to go visit the websites in question would be two steps backward, so I guess I&#x27;m the target market for the status quo!
sandworm101almost 4 years ago
Ill take a crowded inbox over the previous system: a crowded post box. At least i can throw spam blockers and other tools at the problem. Setting roadblocks to catch postal trucks is a federal offence.
TameAntelopealmost 4 years ago
Feedly has a newsletter feature that I use for a few of my subscriptions, but yeah generally I agree. Inbox&#x2F;Email is for people reaching out to me directly, not for general Internet things.
gherkinnnalmost 4 years ago
I use Hey as my main email client and make good use of its feed category, a dedicated inbox for newsletters. I wish it would offer more &quot;reader&quot; options, but other than that it works.<p>Works.
kureikainalmost 4 years ago
I like email as news letter though. It is decentralize. I can read on any platform, anywhere, search going back. flag, move them around in my folder however i want
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long11lalmost 4 years ago
I just don&#x27;t read them, they are.AAL is pointless
hollanderalmost 4 years ago
Facebook was the place for newsletters for me. I didn&#x27;t do much on a personal level, but it was an OK place to follow stuff.
ahmdalmost 4 years ago
email newsletter are to me just a “blog posts with email notification”, they are difficult to filter, difficult to search and makes the inbox filled with less important stuff, i think there is a gap in the market for some sort of a solution, maybe a service that sends all your newsletters to “Notion” so you can search them ;) what do you think?
ssss11almost 4 years ago
The marketers believe its best place for their newsletters so you gotta convince them why we’ll bother looking somewhere else.
tplalmost 4 years ago
RSS is great for content like newsletters. Though I must admit with filtering I find an email inbox works great too.
GrinningFoolalmost 4 years ago
Somewhat OT - but are there any good technical newsletters where the full content is in the actual email?
ayush--salmost 4 years ago
I was in the same boat - until I jumped over to RSS feeds using a selfhosted Miniflux instance.
andreykalmost 4 years ago
I like it - since I do inbox zero, it makes it easy to see them without going to another app.
ternalmost 4 years ago
I recently switched to <a href="https:&#x2F;&#x2F;www.hey.com&#x2F;" rel="nofollow">https:&#x2F;&#x2F;www.hey.com&#x2F;</a> for email, which provides a dedicated page for reading newsletters.<p>I didn&#x27;t like it at first, but after comparing in depth with Gmail and Superhuman I prefer the workflow. Having separate interfaces for communications, feeds, and automated emails has been great.
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moltaralmost 4 years ago
I use Kill The Newsletter to sub via RSS to all newsletters I want to read.
SllXalmost 4 years ago
Yes, which is why I have a rule setup to forward to Instapaper.