<i>The study states that it is much more typical for a pirate to download an illegal copy of a movie to try it before purchasing.</i><p>Hard to believe this is true at all based on my own personal experiences. I'm not saying it doesn't happen, but better than 50/50? Sounds like something you'd get asking people about behavior they're embarrassed by. Imagine a poll "Are you a good person" and "Study proves 100% of people are good!"<p>It's kind of a moot point anyway since we're asked to believe "proof" that will never be supplied for review.
About time this info starts to come out! While I agree with other commenters that this may not be the most scientific report, I definitely feel that many piraters I know contribute just as much if not more to the Hollywood cash machine. Pirating is less a reaction to price, IMO, and more a reaction to failing formats.