I think the Return of Jack Dorsey is going to end up being yet another stumble in Twitter's disastrous management history.<p>It's so pathetic that a company as successful as Twitter needs to settle for a part-time effort from Jack Dorsey rather than a dedicated person in their most important position.
If Jack really is the prognosticator of web products like I keep hearing, he will have to put new talent in place. Twitter is really a special product but it's going to work - it must have Jack's vision seen through every pixel, without compromise.
Can any of the new product folk at Twitter do something to prioritize anti-spam measures? The feebleness of Twitter's spam efforts, relative to the simplicity and tenacity of the spammers, borders on contempt for the user experience.<p>Go on and tweet "iPhone" or "iPad." Often you'll get a couple spam tweets within a minute. Almost guaranteed within a couple hours.
Twitter has some serious UX issues to overcome. If this sacking is a step towards finally dealing with those issues, then Twitter Inc. will only be stronger. If its just some part of a power play or structural re-alignment, then I fear that Twitter may be at risk of losing the plot. They've got an awful lot of work to do to start rationalizing the sharp edges on their service or risk alienating the next wave of Twitter adopters. The UX and value proposition is way to arcane for most people and I view this as Twitters biggest challenge to continued growth.
My respect for Dorsey grows day by day. Rationale: because he's a powerful man.<p>Fun Rationalizations:<p>- New Twitter was an awful decision and represented poor judgment. Better product intuition will lead to more usage of the Twitter platform. If you wish to refute this then you must cite relative statistics of social engagement that are better proxies than growth and uniques: one challenge I invite is for someone in the know to contrast Time on Site for Facebook & clients vs. Time on Site for Twitter & clients (vs. potential engagement on Twitter platform).<p>- An ally of your enemy is not your friend. This move will create cultural stability and reduce confusion.<p>- Jack has the potential to create an incredible alliance between Twitter and Square, ushering in the new payment protocol, ready to fully embrace a technology like Bitcoin when the moment becomes appropriate.<p>- Twitter has potential to be the ultimate payment protocol platform because it maps exactly relations between leaders and followers. Money is a metric of social value; so is the leader/follower dichotomy ("Following" people on Twitter, ReTweeting to signal alliance [the same function as laughing], etc. [I don't really know what I'm talking about.]).
Deckchairs, Twittanic: Burning through investor money at Willenium bubble speed, still not scalable, googlepluh on their heels.<p>Have they even found a <i>theoretical</i> revenue model that can match the speed in which they burn through capital?