Hi, we're looking to launch our startup Super Owl soon and in the meantime have an interesting blog, twitter and FB page.<p>Does anyone have any good ideas on how to make more people aware of these - I don't want to do spammy weird stuff.... I want to actually reach people who would be interested in the service that we're building, which is "the best audio stories sent to you each week" - initially as an iPhone app.<p>I have started a rather fun and cute campaign to on FB (http://www.facebook.com/TheSuperOwl) which states that we'll adopt a barn owl once we reach 100 likes (useful for us and helps a little owl out too!) - it's taking longer than I thought... although it is still early days.<p>Super Owl is for 30+ year old urban professional commuters who are into editorial content - The New Scientist, The Economist, The NewYorker, TEDtalks etc.<p>Any ideas and tips are really welcome.<p>Thanks!
I think it's worth asking yourself what you're looking to get out of Facebook likes. How often do 30+ urban professionals look at their friends' likes?<p>Running facebook ads is a great way to get likes, but are the likes worth that money? I'm in my 20s and I almost exclusively use facebook for sharing links. You said you already have an interesting blog, are people sharing that content? How can you encourage that?<p>I'm not saying that you should avoid facebook, just make sure you know what your goals are and what metrics you're going to use to measure success vs failure. If getting facebook likes makes sense for those goals, then by all means go for it. If getting facebook likes isn't important for your strategy, then don't worry about it - your page will grow organically as your user base does.
On your webpage you said that you're affiliated with said.fm. Have you tried reaching out to those users? If you're looking to reach people who are genuinely interested in your product, starting with those who are interested in a related product from the same team seems like a reasonable place to start.
Run a Facebook ad campaign (targeting 30+ professionals who like the Economist, etc.) and ask for likes. Yes it costs money, but it can be a great way of bootstrapping a social media strategy.